Happy New Year! Yes, it’s belated. I hope you had a wonderful holiday season and have already started implementing your New Year’s Resolutions, :). My New Year’s resolutions are: Move in with my girlfriend; Make enough money with this business of mine to go part time in my day job; Continue my current exercise regimen […]
2017 Mobile
How to Market Your Business in 2017 Happy New Year. 2017 is bringing with it lots of changes on the digital marketing landscape. None is bigger than Google’s decision to show mobile pages instead of desktop (regular) pages. That means that, if there is a desktop version of your site and a mobile version, Google […]
How to Set Up Google Search Console (Webmaster Tools)
Once you’ve set up Google Analytics, which will let you see your visitors, you should also set up Google Search Console (which used to be known as Google Webmaster Tools), which will tell you about your site’s health, how it complies with Google’s requirements for a good site experience, and other information. It seems confusing, […]
Is Google Analytics set up and working on your site?
Recently, one of my clients launched a new site for a program he just recently launched. He was really proud of it and rightly so; it looks beautiful. So he showed it off to a colleague. One of the first things the colleague noticed is that Google Analytics was not installed on the website. This […]
Tips for September
Good morning, It’s already fall. I can feel it in the air. I had so many things I was going to get done by the end of the year and now I’m not sure I’m going to get them done, with just over 3 months left. But with the cooler weather, hopefully there will be […]
Marketing Tips for the Solopreneur
I hope you’re had a wonderful summer. I’ve had quite the busy one myself and can’t believe it’s just about over. But it’s TIFF next week, my favourite time of year, so I’m quite excited. This month we’ve got helpful articles and videos covering content marketing, social media marketing and SEO. First, there’s a helpful, […]
When Word of Mouth is No Longer Enough
You’ve been relying on your friends and your happy clients to spread the word about your business. But what happens when your word-of-mouth referrals dry up? I suspect this is the fear of every small business owner who relies on referrals. Fortunately, the internet has made it possible for us to get clients another way, […]
Tips for the Solopreneur
I hope you’re enjoying the summer. I was in Montreal recently for the Grand Prix (and some terrible weather) and I am looking forward to going camping in a few weeks. This month we’ve got an article about the “Website Obesity Crisis” (read: your page doesn’t have to be insanely long to be good), another […]
Tips for May
Marketing tips for the solopreneur Summer’s here and I’ve gone from complaining about the cold to complaining about the heat, like any good Torontonian. This month we’ve got an article about how to have plan 700 day shelf life – yes, that’s right, two years – for your blog post; that is, how to make […]
Solopreneur Tips for April
Marketing Tips for the Solopreneur I don’t know if it’s my old age, but I am just appalled by this April’s weather. I am wearing a hoodie in doors and constantly feeling like the cold is actually in my bones. Anyway, this month we have a couple of opinion pieces which I hope you’ll find […]