Certified Optimizer

As of April 16, 2020, I am a “Certified Optimizer”, certified by the industry leader, CXL Institute. A the end of 2019, I quit my day job to focus on my business full time. The first step of that was to learn Conversion Rate Optimization (CRO). I’ve done that now.

Why You Should Work With Me During the Pandemic

Everybody is freaking out or in denial, it seems. Most people I know well enough to talk to regularly are seemingly level-headed about this – they know it’s serious and they know that preventative measures will last months, perhaps even longer. But prospective clients all seem to think there will be a time in a […]

Moving Your Business Online to Keep You in Business During COVID-19

First off, I hope you and your loved ones are well. I have been self-isolating since Saturday, as well, and I work from home so I was self-isolating by accident before that, if you can pardon a little joke right now. My parents and their siblings and my girlfriends’ parents and their siblings are all […]

Incomparable Expert:133 Lessons For Removing the Head Trash That Keeps You Small, Communicating Your True Value to the World and Becoming a One of a Kind Trusted Advisor to Your Clients and Customers (2019) by Jason Leister

I don’t know about you, but virtually every single self-help book I’ve ever read, regardless of subject, has been muddled by some extremely confused or downright horrifying metaphysics. They’re often full of great pieces of practical advice and then messy spirituality gets in the way and often ruins or at least greatly subtracts from the […]

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