Pay-per-click (PPC) marketing is the industry name for the ads you see on Google and also the ads you see on websites and social media. It’s the name for ads on the internet because you as an advertiser pay for the ads when users click on them (never when they do not). Here are the […]
How Much Do You Actually Know About Online Marketing?
July’s Tips for Solopreneurs
I hope you’re enjoying the heat and I sure hope you have air conditioning. This month we’ve got a piece on “interactive” content, and the value that content can bring to your marketing, provided you can invest in it, a guide on how to use “influencers” to grow your brand and your presence on social […]
Solopreneur Tips for April
Marketing Tips for the Solopreneur I don’t know if it’s my old age, but I am just appalled by this April’s weather. I am wearing a hoodie in doors and constantly feeling like the cold is actually in my bones. Anyway, this month we have a couple of opinion pieces which I hope you’ll find […]