What’s Next? I’ve had a relatively productive pandemic.
Are you tired of the pandemic ads yet? I know I am.
As of April 16, 2020, I am a “Certified Optimizer”, certified by the industry leader, CXL Institute. A the end of 2019, I quit my day job to focus on my business full time. The first step of that was to learn Conversion Rate Optimization (CRO). I’ve done that now.
Everybody is freaking out or in denial, it seems. Most people I know well enough to talk to regularly are seemingly level-headed about this – they know it’s serious and they know that preventative measures will last months, perhaps even longer. But prospective clients all seem to think there will be a time in a […]
There are so many businesses that have been harmed by the pandemic and the response. Hotels, for example. What are they going to do?
I have been on LinkedIn for a very long time. But I have only been actively using it (for myself) since January. It’s been basically 2 and a half months. And in that time, two people have tried to recruit me into two distinct pyramid schemes.
First off, I hope you and your loved ones are well. I have been self-isolating since Saturday, as well, and I work from home so I was self-isolating by accident before that, if you can pardon a little joke right now. My parents and their siblings and my girlfriends’ parents and their siblings are all […]
I don’t know about you, but virtually every single self-help book I’ve ever read, regardless of subject, has been muddled by some extremely confused or downright horrifying metaphysics. They’re often full of great pieces of practical advice and then messy spirituality gets in the way and often ruins or at least greatly subtracts from the […]
Pay-per-click (PPC) marketing is the industry name for the ads you see on Google and also the ads you see on websites and social media. It’s the name for ads on the internet because you as an advertiser pay for the ads when users click on them (never when they do not). Here are the […]