So many people tell you to use social media to promote your business.
But if you are just posting and nothing else, you’re shouting into a void.
You need to find the right social media spaces.
So, if you think you can use Facebook to market your business, you need to join relevant Facebook groups.
So if you are an accountant who helps small businesses, you need to find at least two types of groups: groups which focus on your town or neighbourhood, and groups that include the types of business owners you serve.
If you are in B2B, or otherwise want to use LinkedIn, you need to find the relevant LinkedIn groups.
And if you really want to use Twitter to promote your business, you need to figure out how to participate in the right Twitter communities.
The same applies to any form of social media, even TikTok and Clubhouse. You need to find your audience before you start marketing.
In the case of the example at the top, you need to be sure it’s the right Facebook group for what you do.