Why do people keep emailing you about guest posts? What’s with that? If you’re like me, you get requests for guest posts almost as frequently as you get requests for links to other websites. (Well, maybe not quite as frequently.) What are they? Why would you want to give valuable space on your website to […]
How to Handle Trolls
If you’re engaging in content marketing or social media marketing, chances are you’ve encountered trolls. If you write blog articles for your site, chances are you have the comments turned on. (You should have them turned on.) If you create YouTube videos you likely have YouTube comments. If you have a forum, you want people […]
Check Duplicate Content
Figuring out what to have on your website can be tough. There’s the easy part: home page, contact page, product/service pages. But then what else do you have?
How Much Do You Actually Know About Online Marketing?
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Monthly Marketing Tips for March 2017
Yes, it’s April. My newsletter is a little late this month because I have been quite busy. I just moved into a new place over the weekend, I got a new computer and, earlier in the month, I gave a presentation on Google Analytics for WordPress. (You will likely find it useful even if you […]
Why Not to Use PDFs for Your Content
One of my clients asked me the other day if he should be publishing his blogs as pdf files. I reacted in abject horror which probably shocked him and seemed inexplicable. So I explained myself but we realized that this may not be so obvious to small business owners. I mean, PDFs are really handy, […]
Tips for September
Good morning, It’s already fall. I can feel it in the air. I had so many things I was going to get done by the end of the year and now I’m not sure I’m going to get them done, with just over 3 months left. But with the cooler weather, hopefully there will be […]
Marketing Tips for the Solopreneur
I hope you’re had a wonderful summer. I’ve had quite the busy one myself and can’t believe it’s just about over. But it’s TIFF next week, my favourite time of year, so I’m quite excited. This month we’ve got helpful articles and videos covering content marketing, social media marketing and SEO. First, there’s a helpful, […]
When Word of Mouth is No Longer Enough
You’ve been relying on your friends and your happy clients to spread the word about your business. But what happens when your word-of-mouth referrals dry up? I suspect this is the fear of every small business owner who relies on referrals. Fortunately, the internet has made it possible for us to get clients another way, […]
July’s Tips for Solopreneurs
I hope you’re enjoying the heat and I sure hope you have air conditioning. This month we’ve got a piece on “interactive” content, and the value that content can bring to your marketing, provided you can invest in it, a guide on how to use “influencers” to grow your brand and your presence on social […]