A colleague of mine recently complained to me that he had posted a notice about his latest webinar in a Facebook group and not one of the members of that group had come! I asked about the group. It wasn’t completely irrelevant to his business. But then I asked im if he had ever participated […]
How to Find Your Own Social Media Niche
Do you know how Jen Gunter is? If you’re at all interested in issues of women’s health, you probably do. She’s a Canadian OBGYN, from Winnipeg. But she has a blog that has been read 15 million times, she’s the author of multiple books and she’s a New York Times columnist. (There are TED Talks […]
Why Do I Keep Getting Emails About Guest Posts?
Why do people keep emailing you about guest posts? What’s with that? If you’re like me, you get requests for guest posts almost as frequently as you get requests for links to other websites. (Well, maybe not quite as frequently.) What are they? Why would you want to give valuable space on your website to […]
How to Handle Trolls
If you’re engaging in content marketing or social media marketing, chances are you’ve encountered trolls. If you write blog articles for your site, chances are you have the comments turned on. (You should have them turned on.) If you create YouTube videos you likely have YouTube comments. If you have a forum, you want people […]
What Type of Website Do I Need?
So, you’re putting your business online, by building a website. But you’re not sure where to start. There are different types of websites and there is too much information online about the different types. What do you do? All websites are not created equal. This post will explain what type of website you should have, […]
Do I Need a Website?
If you haven’t already, please read “When Word of Mouth is No Longer Enough,” where I discuss why you might want to have a business online. Everyone tells you that your business needs a website, don’t they? And the truth is, they’re probably right. Am I Getting Enough Business? The first question you should ask […]
What the hell is SEO?
Search Engine Optimization (SEO) SEO stands for Search Engine Optimization. It’s online marketing jargon for a category of things that a site owner can do to make their site perform better online, all other things being equal (and they’re not). But so often SEO is treated like some kind of mystical spirit. I cannot tell […]
Social Signals and What They Mean
Everyone tells you that you should use social media for your business. So you start using it, you post some of your content, and maybe some other content you like and…nothing happens. Nobody clicks on your links, your traffic doesn’t increase and, worst of all, there are no new sales. What is happening? Well, to […]
How to Set Up Google Search Console (Webmaster Tools)
Once you’ve set up Google Analytics, which will let you see your visitors, you should also set up Google Search Console (which used to be known as Google Webmaster Tools), which will tell you about your site’s health, how it complies with Google’s requirements for a good site experience, and other information. It seems confusing, […]
Is Google Analytics set up and working on your site?
Recently, one of my clients launched a new site for a program he just recently launched. He was really proud of it and rightly so; it looks beautiful. So he showed it off to a colleague. One of the first things the colleague noticed is that Google Analytics was not installed on the website. This […]