What Type of Website Do I Need?

So, you’re putting your business online, by building a website. But you’re not sure where to start. There are different types of websites and there is too much information online about the different types. What do you do? All websites are not created equal. This post will explain what type of website you should have, […]

Read more

Do I Need a Website?

If you haven’t already, please read “When Word of Mouth is No Longer Enough,” where I discuss why you might want to have a business online. Everyone tells you that your business needs a website, don’t they? And the truth is, they’re probably right.   Am I Getting Enough Business? The first question you should […]

Read more

What the hell is SEO?

Search Engine Optimization (SEO) SEO stands for Search Engine Optimization. It’s online marketing jargon for a category of things that a site owner can do to make their site perform better online, all other things being equal (and they’re not). But so often SEO is treated like some kind of mystical spirit. I cannot tell […]

Read more

Social Signals and What They Mean

Everyone tells you that you should use social media for your business. So you start using it, you post some of your content, and maybe some other content you like and…nothing happens. Nobody clicks on your links, your traffic doesn’t increase and, worst of all, there are no new sales. What is happening? Well, to […]

Read more

How to Set Up Google Search Console (Webmaster Tools)

Once you’ve set up Google Analytics, which will let you see your visitors, you should also set up Google Search Console (which used to be known as Google Webmaster Tools), which will tell you about your site’s health, how it complies with Google’s requirements for a good site experience, and other information. It seems confusing, […]

Read more

Is Google Analytics set up and working on your site?

Recently, one of my clients launched a new site for a program he just recently launched. He was really proud of it and rightly so; it looks beautiful. So he showed it off to a colleague. One of the first things the colleague noticed is that Google Analytics was not installed on the website. This […]

Read more

Why Not to Use PDFs for Your Content

One of my clients asked me the other day if he should be publishing his blogs as pdf files. I reacted in abject horror which probably shocked him and seemed inexplicable. So I explained myself but we realized that this may not be so obvious to small business owners. I mean, PDFs are really handy, […]

Read more

When Word of Mouth is No Longer Enough

You’ve been relying on your friends and your happy clients to spread the word about your business. But what happens when your word-of-mouth referrals dry up? I suspect this is the fear of every small business owner who relies on referrals. Fortunately, the internet has made it possible for us to get clients another way, […]

Read more

Do I Need a Facebook Business Page?

If you’re a small business owner or solopreneur, whether or not you need a Facebook business page to market your business on Facebook depends upon why and how you use Facebook. Facebook business pages can be useful, but they’re quite limited in what you can do with them in terms of outreach. So, what do […]

Read more

Create a Google Brand Page

After you create your website, there are few things more fundamental to being found online than having a Google Business or Brand Page. This video gives basic steps for how to do that for those who are not digital natives. The Google Brand Page allows users to find your brand and your site through Google’s […]

Read more