I hope you’re enjoying the summer. I was in Montreal recently for the Grand Prix (and some terrible weather) and I am looking forward to going camping in a few weeks. This month we’ve got an article about the “Website Obesity Crisis” (read: your page doesn’t have to be insanely long to be good), another […]
Tips for May
Marketing tips for the solopreneur Summer’s here and I’ve gone from complaining about the cold to complaining about the heat, like any good Torontonian. This month we’ve got an article about how to have plan 700 day shelf life – yes, that’s right, two years – for your blog post; that is, how to make […]
Do I Need a Facebook Business Page?
If you’re a small business owner or solopreneur, whether or not you need a Facebook business page to market your business on Facebook depends upon why and how you use Facebook. Facebook business pages can be useful, but they’re quite limited in what you can do with them in terms of outreach. So, what do […]
Solopreneur Tips for April
Marketing Tips for the Solopreneur I don’t know if it’s my old age, but I am just appalled by this April’s weather. I am wearing a hoodie in doors and constantly feeling like the cold is actually in my bones. Anyway, this month we have a couple of opinion pieces which I hope you’ll find […]
Create a Google Brand Page
After you create your website, there are few things more fundamental to being found online than having a Google Business or Brand Page. This video gives basic steps for how to do that for those who are not digital natives. The Google Brand Page allows users to find your brand and your site through Google’s […]
Solopreneur Tips for March
I hope you had a good Easter. This month I’ve got two videos and one guide to share with you. One of the videos in particular is more for SEO experts, so I’ve left it for the bottom. It’s an all Moz month this March (sorry), as Moz remains the best source of quality content […]
Solopreneur Tips for February
Marketing tips for the solopreneur I was in Colombia for half the month and that’s made it rather difficult to focus on improving my newsletter. (If you’re interested, the trip is slowly being recounted here: http://rileyhaas.com/2016/02/23/riley-goes-to-colombia-prologue/ Plug plug plug.) This month I’ve three more great pieces about digital marketing. Hope you enjoy.
A Beginner’s Checklist for Putting Your Small Business Online
You’ve decided to take the plunge: to launch a website and finally, at long last, put your business on the internet. But it’s not as easy as just hiring a developer and poof, you get new clients. So here are some basic things to think about when you put your site up and launch your […]
Solopreneur Tips for January
Marketing Tips for January Hi, This is my first blog post on this subject and I just wanted to say thanks for reading it. I hope to share with you thoughtful opinions about the online marketing world and helpful guides and tutorials. They won’t normally be mine, but rather curated from some of the best […]