Do you know how Jen Gunter is? If you’re at all interested in issues of women’s health, you probably do. She’s a Canadian OBGYN, from Winnipeg. But she has a blog that has been read 15 million times, she’s the author of multiple books and she’s a New York Times columnist. (There are TED Talks […]
Facebook Ads Or: How I Learned to Love Mark Zuckerberg
I used to think Facebook ads were a joke, a huge waste of money. I thought this for two reasons:
Operating Virtually (As Best as Possible)
There are so many businesses that have been harmed by the pandemic and the response. Hotels, for example. What are they going to do?
How to Handle Trolls
If you’re engaging in content marketing or social media marketing, chances are you’ve encountered trolls. If you write blog articles for your site, chances are you have the comments turned on. (You should have them turned on.) If you create YouTube videos you likely have YouTube comments. If you have a forum, you want people […]
Meanwhile on LinkedIn
I have some interesting experiences with LinkedIn in the last week. Instead of writing about them, I decided to talk about them on camera:
Google Plus
Should you bother with Google Plus to market your business? That’s the big question. Wait, what’s Google Plus? If you don’t know what Google Plus is, that answers the question. Google Plus is Google’s most recent attempt to counter Facebook. If you haven’t heard of it, that’s because it hasn’t exactly been successful. It […]
Monthly Marketing Tips for March 2017
Yes, it’s April. My newsletter is a little late this month because I have been quite busy. I just moved into a new place over the weekend, I got a new computer and, earlier in the month, I gave a presentation on Google Analytics for WordPress. (You will likely find it useful even if you […]
Marketing Tips February 2017
I hope you are enjoying this weird and warm winter – the warmest February I can remember. It’s a little disconcerting to me, as I keep changing coats, and wearing the wrong thing all the time. I’m sure there’s a great segue in here somewhere, between the confusing weather and the confusing world of marketing […]
Social Signals and What They Mean
Everyone tells you that you should use social media for your business. So you start using it, you post some of your content, and maybe some other content you like and…nothing happens. Nobody clicks on your links, your traffic doesn’t increase and, worst of all, there are no new sales. What is happening? Well, to […]