Recently a client told me that he would stop hunting clicks with articles that might get eyeballs but wouldn’t help his bottom line. This was music to my ears. I have a very long (and complicated) relationship with this client and had attempted to get him to stop writing “click bait” off and on for […]
Why are you paying someone a retainer for your website?
What’s Next? I’ve had a relatively productive pandemic.
Are you tired of the pandemic ads yet? I know I am.
As of April 16, 2020, I am a “Certified Optimizer”, certified by the industry leader, CXL Institute. A the end of 2019, I quit my day job to focus on my business full time. The first step of that was to learn Conversion Rate Optimization (CRO). I’ve done that now.
Everybody is freaking out or in denial, it seems. Most people I know well enough to talk to regularly are seemingly level-headed about this – they know it’s serious and they know that preventative measures will last months, perhaps even longer. But prospective clients all seem to think there will be a time in a […]
There are so many businesses that have been harmed by the pandemic and the response. Hotels, for example. What are they going to do?
First off, I hope you and your loved ones are well. I have been self-isolating since Saturday, as well, and I work from home so I was self-isolating by accident before that, if you can pardon a little joke right now. My parents and their siblings and my girlfriends’ parents and their siblings are all […]
Have you ever received a message like this? I am Really Has, III, Web Analyzer having 9+ years of experience in Search Engine Marketing, Social media Marketing, Content Marketing, Pay-per-click, Video Marketing etc. While analyzing your website, we tracked some pitfalls for which your website doesn’t show up within top search results on search engines […]
When I launched my own business I had some idea of what I was doing: I wanted to help people avoid the same mistakes the business I then worked for had made. I wanted to show people that they could market their businesses online themselves, without resorting to 4- or 5- digit retainers to some […]