I’ve decided to abandon the solopreneur thing for a while, to go back to the office world for some more stability. If you would like to continue to read what I write, you can follow me in two places: For marketing, please follow me on LinkedIn If you’re interested in my non-marketing writing (philosophy, music, […]
I’ve been trying to grow my business through fairly aggressive networking, primarily through LinkedIn, for about a year and a quarter now. And through that time I’ve received many pitches for various tools and services that will supposedly help me grow my business, which makes sense. But I’ve also been asked to join 4 different […]
Recently a client told me that he would stop hunting clicks with articles that might get eyeballs but wouldn’t help his bottom line. This was music to my ears. I have a very long (and complicated) relationship with this client and had attempted to get him to stop writing “click bait” off and on for […]
We’re at peak podcast, as the kids say. Actually, we were supposedly at peak podcast a year or two ago. And now there are more podcasts than ever. There are so many podcasts I don’t actually know how to keep track. So you know what you shouldn’t do in 2021 in order to promote your […]
Remembrance Day I grew up on military history.
Aka the Cult of Charging High Fees Just Because Others Do I have lost count of the number of times someone has told me my fees are too low. Just this week I was told by two different people – who don’t know each other – that I needed to raise my fees. The first […]
Why do people keep emailing you about guest posts? What’s with that?
Why are you paying someone a retainer for your website?
I’ve been relying on one big client throughout the pandemic. It’s about to bite me in the ass. I knew it would happen. I knew this was coming. But I didn’t exactly prepare for it. As always, “do what I say, not what I do”.
I used to think Facebook ads were a joke, a huge waste of money. I thought this for two reasons: