I used to think Facebook ads were a joke, a huge waste of money. I thought this for two reasons:
Pay Per Click
Pay-per-click (PPC) marketing is the industry name for the ads you see on Google and also the ads you see on websites and social media. It’s the name for ads on the internet because you as an advertiser pay for the ads when users click on them (never when they do not). Here are the […]
Marketing Tips for April 2017
Hello, I hope you are enjoying our wacky spring. This month we have three interesting reads for your business My introduction to Google Search Console and how to diagnose issues with your website and its appearance in Google Search Results How much money should you spend on AdWords? 16 SEO Experiments that will change how […]
When Word of Mouth is No Longer Enough
You’ve been relying on your friends and your happy clients to spread the word about your business. But what happens when your word-of-mouth referrals dry up? I suspect this is the fear of every small business owner who relies on referrals. Fortunately, the internet has made it possible for us to get clients another way, […]
Solopreneur Tips for March
I hope you had a good Easter. This month I’ve got two videos and one guide to share with you. One of the videos in particular is more for SEO experts, so I’ve left it for the bottom. It’s an all Moz month this March (sorry), as Moz remains the best source of quality content […]