Don’t Pay Lots of Money for a Domain I wanted to buy a domain today. I found that both the domain I wanted, 123.com let’s call it, and a variation, the123.com, appeared to be available. The former was for sale from a brokerage, the latter through any registrar. Though I’m perfectly content with the123.com, I […]
YouTube
For a long time, people lumped in YouTube with the other social media networks. This was an odd thing to do because YouTube is extremely different from social media in a couple of ways. Marketing on YouTube can be incredibly effective but it is also expensive and requires a lot of trial and error. What […]
How to Use Social Media for Your Small Business
Last night we held a webinar about how to use social media for your business. Please have a look: Related content: What do “social signals” mean for your business? Should you use Facebook for your business? Regardless of what else you do with social media, you should have a Facebook business page. Should you use Google+ […]
Should you use Twitter to market your business? After all, isn’t everyone on it? Well, first of all, not that many people are actually on Twitter. Twitter has half as many users as Facebook. But really, the question of whether or not to use Twitter is really a question of what you intend to use […]
Using Instagram for your Small Business
Should you use Instagram to market your business online? After all, don’t all the kids use it? Instagram is a unique way of reaching potential and current customers. But, due to its uniquely visual nature, it’s not for every business. Yes, it’s true, you can post text as a picture on Instagram but if people […]
Google Plus
Should you bother with Google Plus to market your business? That’s the big question. Wait, what’s Google Plus? If you don’t know what Google Plus is, that answers the question. Google Plus is Google’s most recent attempt to counter Facebook. If you haven’t heard of it, that’s because it hasn’t exactly been successful. It […]
How to Use Facebook for Your Business
There was a while there when everyone was telling you “You have to get on Facebook.” If you asked why, you probably didn’t get a very good response. There’s a reason for that. Using Facebook for Your Business You can use Facebook for your business – for some businesses it makes a lot of […]
Pay Per Click
Pay-per-click (PPC) marketing is the industry name for the ads you see on Google and also the ads you see on websites and social media. It’s the name for ads on the internet because you as an advertiser pay for the ads when users click on them (never when they do not). Here are the […]
Search Traffic
For most websites, the most important source of traffic is through search engines, the biggest of which is Google. Because Google results in such a high percentage of worldwide searches, most people have decided to prioritize attracting search traffic through Google. The assumption is that tactics to attract visitors through Google will be effective with […]
Referral Traffic (Links)
‘Referral Traffic’ is the technical name for links to your site. A referral is when someone on another website clicks on a hyperlink to your website and lands on one of your webpages. Links have formed the basis for determining “trust” on the internet for much of its existence. It was, in part, Google’s use […]