Should you use Instagram to market your business online? After all, don’t all the kids use it?

Instagram is a unique way of reaching potential and current customers. But, due to its uniquely visual nature, it’s not for every business. Yes, it’s true, you can post text as a picture on Instagram but if people are going to see that text, they need to follow you. Though you may get followers with text, you get most followers on Instagram visually.

So, you should only put time and effort into Instagram if you can present your products or services visually. If you cannot conceive of a way to visually present your products, your services, or your staff, in a compelling visual manner, it’s just not worth it.

Social media takes time. In order to have a successful social media account you need to put in tons of time and effort and you also need to be lucky. If you cannot create compelling visual content for your business, there is no point in wasting resources on Instagram.