Should you use Twitter to market your business? After all, isn’t everyone on it?
Well, first of all, not that many people are actually on Twitter. Twitter has half as many users as Facebook.
But really, the question of whether or not to use Twitter is really a question of what you intend to use Twitter for and how much time you plan to devote to it.
Do you get lots of customer service inquiries? Then it absolutely makes sense to use Twitter regularly for your business.
Is your business mobile? Then it absolutely makes sense to use Twitter regularly for your business.
But, if you do not have a lot of customer service inquiries, or you don’t have tons of updates about your business location or hours, then it’s likely that Twitter is not the best way to promote your business.
Unless of course you are your business; you are the face of your brand and more – you are your brand. If this is the case, Twitter is very useful at allowing you to communicate directly to your potential customers/clients.
But be warned: using Twitter effectively is extremely time-consuming. For Twitter to be worth your time, you have to be on it a lot.