For most websites, the most important source of traffic is through search engines, the biggest of which is Google. Because Google results in such a high percentage of worldwide searches, most people have decided to prioritize attracting search traffic through Google. The assumption is that tactics to attract visitors through Google will be effective with Bing and other lesser search engines.
The way to attract visitors through search engines is called Search Engine Optimization aka SEO
SEO is a buzzword but it actually means something: improving your website so that more visitors come to your website. There are two types of SEO:
- non-technical SEO, that anyone with time and patience can do themselves
- technical SEO, which requires a developer, i.e. someone who understands and can edit html, php, css, etc
Searches from mobile phones constitute over 50% of total searches as of 2017. Tablet searches are also greater than they used to be. Because of this, I cover SEO for mobile phones on this page.
If you run a small business, one advantage you may be able to take within SEO is to focus on your local business area. There are a number of tactics you can use to dominate local search results but an important aspect is a Google Business Page.