I used to think Facebook ads were a joke, a huge waste of money. I thought this for two reasons:
How to Use Facebook for Your Business
There was a while there when everyone was telling you “You have to get on Facebook.” If you asked why, you probably didn’t get a very good response. There’s a reason for that. Using Facebook for Your Business You can use Facebook for your business – for some businesses it makes a lot of […]
Social Signals and What They Mean
Everyone tells you that you should use social media for your business. So you start using it, you post some of your content, and maybe some other content you like and…nothing happens. Nobody clicks on your links, your traffic doesn’t increase and, worst of all, there are no new sales. What is happening? Well, to […]
Do I Need a Facebook Business Page?
If you’re a small business owner or solopreneur, whether or not you need a Facebook business page to market your business on Facebook depends upon why and how you use Facebook. Facebook business pages can be useful, but they’re quite limited in what you can do with them in terms of outreach. So, what do […]