‘Referral Traffic’ is the technical name for links to your site. A referral is when someone on another website clicks on a hyperlink to your website and lands on one of your webpages. Links have formed the basis for determining “trust” on the internet for much of its existence. It was, in part, Google’s use […]
How to Get Direct Visits to Your Website
There are are essentially five ways someone can come to your website: Directly Through a link (known as a referral) Through a search engine such as Google or Bing Through the ads you see on the internet (known as pay-per-click ads) Through social media. Direct visits are when the user enters the url of one […]
How Do People Find My Website?
There was a time when all you had to do was put up a webpage on the internet and people would find it. However, that time is long past. As in, decades past. Then time when you can get people to come to your website without doing anything is over. In 2018, you need to […]
How Do I Know if My Site Has Problems
I’m sorry to say that putting a website online is not as simple as uploading it to a server and leaving it there untouched forever. Technology is constantly changing and your site will require updates. If you are using an out-of-the-box site creator, these will be handled for you. But if you are using a […]
Who Visits My Site? Website Traffic
Every single time a computer visits your site, that visit is tracked in your site logs. But site logs are awful to look at; the log is a list of IP addresses and, if you have a busy site, that list can be incredibly long. So your logs are painful to read but they also […]
Contacts from Clients
A lot of small business owners still imagine that if they get a website online that their phone will start ringing. Though that may have been true in certain niche industries 15 years ago, it’s not longer true. Getting the traffic can be really difficult. But in addition to getting the traffic, you need to […]
Do I Need a Webmaster
Or: How to Perform Maintenance on Your Website There was a time when every person or business with a website needed a webmaster, unless you built that website yourself (i.e. you knew what you were doing). But times have changed. You do not need a webmaster who works for you full time or even part […]
Ensure Your Site is Indexed
The whole point of having a website for your business is so that customers using the internet can find your business. Customers can find your business one of a few ways: ethey put your address into their browser (i.e. they already known your site address and want to go there) they click on a link […]
How to Create a Sitemap
Before you let the search engines index your website, you should be sure to create not one but two sitemaps. A sitemap is essentially a directory of pages on your website. However not all sitemaps are created equal: you need both a sitemap for the search engine and a sitemap for the user. […]
Check Duplicate Content
Figuring out what to have on your website can be tough. There’s the easy part: home page, contact page, product/service pages. But then what else do you have?