I hope you are enjoying this weird and warm winter – the warmest February I can remember. It’s a little disconcerting to me, as I keep changing coats, and wearing the wrong thing all the time. I’m sure there’s a great segue in here somewhere, between the confusing weather and the confusing world of marketing […]
What the hell is SEO?
Search Engine Optimization (SEO) SEO stands for Search Engine Optimization. It’s online marketing jargon for a category of things that a site owner can do to make their site perform better online, all other things being equal (and they’re not). But so often SEO is treated like some kind of mystical spirit. I cannot tell […]