Market Your Small Business January 2017

Happy New Year!
Yes, it’s belated.
I hope you had a wonderful holiday season and have already started implementing your New Year’s Resolutions, :).
My New Year’s resolutions are:

  • Move in with my girlfriend;
  • Make enough money with this business of mine to go part time in my day job;
  • Continue my current exercise regimen for the entire year;
  • Publish my latest book;
  • End all newsletter subscriptions I do not read (I write this recognizing that this could be shooting myself in the foot, so I hope you find this newsletter valuable);
  • Speak to someone about changing my investment strategy.

Sometimes I look at these and think ‘that’s why too much’ and other times I think I’m letting myself off the hook. I’m sure you know the feeling.

2017 is already different on the digital marketing landscape so, in the first of the articles this week, I hoe to help you figure out how to navigate this brave new world of “mobile first.”

 

Handle the Mobilepocalypse

Aka what you should do now that Google is going “mobile first.”

What does “Mobile first” mean and why should you care? This article I wrote covers the newest change in search engines: google is going to display mobile pages first. That may be a huge problem for your business or, if you have a responsive site, it may be completely inconsequential.
To find out whether or not you should be actively working to comply with the latest requirements from Google, read the article.
This is a really, really big deal (if the term “mobilepocalypse doesn’t quite tell you that, the I should stress that it’s a really big deal) so if you have concerns or questions, please either comment on the article or send me an email at riley.haas@gmail.com.

Infographics were so trendy a couple years ago. Now not so much. Why, because we all discovered that, though they’re pretty, they often don’t contain much (or any) relevant information.
Well this infographic about how to maximize your business’s presence in Google’s local search algorithm really is worth looking at. It’s about a thorough a summary as you can get of how to do this in picture form.
Many of you rely on clients or customers in your local area for your continued success. This infographic will show you how you can appear in the search engine results ahead of your local competition.
View the infographic. (Use your cursor to zoom in.)

We always hear stuff about “Ranking #1” or getting on the front page of Google. If you talk to an SEO agency, they will talk your ear off about it.
The truth of the matter is that “#1” is kind of a myth – there is no one first place in Google, rather than are millions or even billions really, because for every different search term there is (potentially) a different “#1.”
The good news is that this means your site could potentially be #1 for a particular service or product you offer. But there’s lots of hard work to get to that point. And that hard work is always changing, because the Google algorithm is always changing.
This comprehensive article (about a half hour read) presents a massive study of one million webpages to tell you what worked in 2016 to get to the top of the Google search results. Though it is a little technical, I recommend it if you can spend the time, as this kind of comprehensive study is much better than following the instincts of an SEO agency.
Read the report.

Ask me a question any time at riley.haas@gmail.com or on skype at riley.haas

 

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