Twitter is your friend.
I can’t tell you the number of coaches I’ve met who don’t use Twitter at all or don’t use it well. Most of them think it’s a waste of time.
It is absolutely not a waste of time if you use it properly. I would argue it can be more effective than a newsletter, if used properly.
Are you your own brand? Are you, Jane Smith the Coach, head of Jane Smith Coaching? If so, you should be active on Twitter.
And you shouldn’t just be active on Twitter, you should be what the kids call “a Twitter Hero”, someone who is willing to engage on Twitter and show the world a better path.
With Twitter you can show exactly what makes you a good coach; you can show off your empathy and your wisdom, you can reveal pieces of your soul, and expertly curate your message and your image as a great coach and human.
Just like with LinkedIn, you need to be a good citizen: always respond to responses unless its a troll. (There are ways of handling trolls well, too, but that’s for another time.)
In order for Twitter to be truly effective you need to be on it consistently, so this strategy is only for those who have the time. But if you dedicate the time and energy to it I promise you it will be worth it.