You’ve been relying on your friends and your happy clients to spread the word about your business. But what happens when your word-of-mouth referrals dry up? I suspect this is the fear of every small business owner who relies on referrals. Fortunately, the internet has made it possible for us to get clients another way, […]
I hope you’re enjoying the heat and I sure hope you have air conditioning. This month we’ve got a piece on “interactive” content, and the value that content can bring to your marketing, provided you can invest in it, a guide on how to use “influencers” to grow your brand and your presence on social […]
If you’re a small business owner or solopreneur, whether or not you need a Facebook business page to market your business on Facebook depends upon why and how you use Facebook. Facebook business pages can be useful, but they’re quite limited in what you can do with them in terms of outreach. So, what do […]
Marketing tips for the solopreneur I was in Colombia for half the month and that’s made it rather difficult to focus on improving my newsletter. (If you’re interested, the trip is slowly being recounted here: http://rileyhaas.com/2016/02/23/riley-goes-to-colombia-prologue/ Plug plug plug.) This month I’ve three more great pieces about digital marketing. Hope you enjoy.