You were told that all you needed to do was have a website and the business would just come right in. But you’re still relying primarily on word-of-mouth.
Why doesn’t your website generate new business for you? Why doesn’t it pull its own weight?
What’s the point of even having a website if most of your business doesn’t come through it?
It’s actually much easier to make your website work for your business than you might think. Using your website and supporting strategies to promote your business online is something anyone can do.
It may seem complex as there are so many things to understand. However, not only can you make your website grow your business, you can learn the things you need to do and do them yourself and only hire people you absolutely need.
There are so many different factors in making a business successful online – the design of your website, the content of your website, SEO for your website, but also supporting strategies that make your business better known to the outside world . It takes years to learn how to grow your business online.
Worse, the industry is even more full of jargon than most. You have a business because you’re good at it and you like it. Online marketing isn’t part of your skill set and devoting the time needed to learn it on your own just isn’t practical for most small business owners.
But a successful business owner like you can easily master the skills needed to get your website working for you. What you need is some guidance, someone step-by-step processes and an understanding of what’s important and what’s not.
If you work with an online marketing coach you can get the help you need. It’s much different than relying on an expensive consultant who over-promises and under-delivers.
The best thing to do is to find the right guide, who will show you what you can and can’t do, and how to evaluate work you pay for. Rather than hiring someone who is doing something you don’t entirely understand, you can do the work yourself, or at least have the tools to evaluate the work you pay for.
Once you know how to market a website, your website will change from a liability to your most valuable business asset. When you know what to do and how to do it, you can ensure your website does what it’s supposed to for your business: bring in new customers/clients who you love to work with.
I have been marketing small businesses online for 8 years. I’ve run a site network with over 4 million page views per year. I’ve shown a solopreneur how to increase her site traffic over 100%. I’ve run a YouTube channel with 60,000 subscribers and millions of views. I know how to get traffic and fix problems which prevent traffic.
We cover all the aspects of online marketing: pay-per-click ads (PPC), search engine optimization (SEO), content marketing, social media marketing, and anything else you want to cover. But we will focus on what works for your business and you personally.
Visit my website for a free guide on how to market your business online. Whether you’re just starting with a new site, or whether your site has been up for years, one of the three parts of the book will cover your situation.
When you download the guide, you will also get my curated monthly newsletter, which provides one vital strategy or tactic which can drastically improve your site.
Or feel free to call (647) 918 3486. I would be happy to discuss your situation on the phone at no charge.
Riley Haas is a digital marketing trainer and consultant with 8 years of experience helping small business owners turn their websites from money pits to resources and major sources of income.
