Protect your privacy online.
Select one of the below options for how to go about doing it.
You can read about the quick and dirty version of internet privacy, or you can read about the more complicated version.
This is the quick and dirty version of how to protect your privacy online.
Read this section if you want basic protection quickly and don’t want to worry about the details.
Yup, the first step to protecting your privacy online is to use an iPhone, iPad or Apple computer.
Apple values privacy more than their competitors. They do not harvest your data the way the competition does. (At least they claim they don’t and they haven’t been caught data harvesting yet.)
Contrast this to a desktop using Windows 10: your data is harvested automatically and you have to learn how to turn that off.
So, if you want to be more secure online, use an Apple device. (It does not matter whether it’s a phone, a tablet or laptop/desktop.)
If you are already using an Apple device, chances are you use Safari to browse the internet.
Safari is a better choice than Chrome or Edge in terms of your privacy, but it is far from the best one.
The best normal* browser for your privacy is called Brave. It blocks all trackers (cookies etc) as you surf the internet. Note: your online experience will drastically change if you use Brave.
(*There is a more secure option which I will discuss later but it is for experts only.)
The second best option is something like Opera, which allows trackers but which can easily route your internet traffic through another country, obscuring your location and, to an extent, your identity.
Google gets much of its data from your personal Google account, the most common form of which is Gmail.
Don’t worry, they aren’t giving your personal information to anyone. What they’re doing is they are aggregating your behaviour and that of millions of other users to create broad buyer personas for their customers. And much of that comes from Gmail.
Microsoft is probably doing the same thing with Outlook (which has been merged with their old cloud email provider, Hotmail).
You’re better off using an email client which pledges to protect your privacy. There are now numerous options. I go into detail about them below.
When you use Google for search, they take what you search for an aggregate that. Then they provide that data to their advertisers. (They do not provide your personal information.)
Bing does the same thing if you use Bing.
In order to avoid this, you need to use a search engine like Duck Duck Go, which respects your privacy.
Some of the browsers suggested above will default to a better search engine.
If you really don’t want your behaviour tracked and your data harvested, stop using social media.
If that is too extreme for you, then stop using your social media accounts to login to other websites and always log out of your social accounts when you want to do anything else online.
Alternatively, you can use one browser for social media and another browser for everything else. This way you will be sure not to let social media track you while you use the rest of the internet.
You can see how inconvenient this is getting.
And that’s the thing: privacy is all about inconvenience, for the tech companies and for you. If you want to protect your privacy online, you have to accept more inconvenience in your life.
The rest of this guide will go over in detail how to balance privacy and convenience as best as you can.
If you want some privacy online, but you don’t want to be so inconvenienced, you perform the steps listed above and operate somewhat normally.
Let’s go through them in more detail:
If you are an Apple user, you can skip this step. Apple’s devices are safer, broadly speaking, when it comes to privacy.
If you do not use Apple devices (iPhone, iPad, MacBook, iMac) or you use some Apple devices and some non-Apple devices (Android phone, Chromebook, Windows laptop or desktop) then you need to do more.
Specifically, you have to learn how to change your settings to limit data capture.
This is a multi-step process:
This gets you to the point where you can adjust your various privacy settings.
First, click on “General” and turn everything “Off” under “General”:
For your location settings, do the following:
Restricting Camera and Microphone access is a little more tricky, as most of us require these for Zoom and the like.
You might also want to turn off “Inking & typing personalization”.
1. Open the Settings app on your Android and look for either the “Connections” tab or, depending on your phone, the “Privacy” tab.
2. Tap “Location” and toggle the switch to off.
3. You can also tap “Emergency Location Service” and “Google Location Sharing” to switch off location-tracking features there as well.
Most of the email clients provided by big tech companies harvest your data.
If you want privacy, don’t use one of these.
You can use a desktop email client like Thunderbird to access thoese services, which will make things a little better.
But, ideally, you want a cloud email service which offers privacy.
In addition to using the right device (or controlling your device’s privacy settings), and using the right email provider, you must also choose your browser wisely.
If you care about privacy, don’t use Chrome.
Specifically, don’t use any browser to which you are signed in (Chrome, Edge). What happens here is that your behaviour is more identifiable as you, rather than someone else using your device.
Please note that if you sign into any websites and don’t sign out, most of what follows about browser safety is moot. Signing in is giving permission to be tracked.
Signing in to a website is giving permission for that website to track your behaviour.
The fastest way you can stop much tracking when you surf the web is by installing and using Brave.
Brave is built in Chrome but defaults to blocking all tracking requests.
Note: your online experience will be very different if you do this. Consider it close to the nuclear option – your searches are going to suck now, and there will be no personalization from any websites you aren’t logged into.
If you don’t want to block all tracking, the next best thing you can do is route your traffic through somewhere else. Opera has a built-in VPN – i.e. Virtual Proxy Network, those things the TV ads are trying to sell you to protect your security. And it’s free.
What this does is confuse trackers: your traffic is coming from Ukraine (or somewhere) but your behaviour is that of someone in urban North America.
If you want a browser that functions fairly similarly to what you’re used to, but does a pretty good job of restricting some tracking, use Firefox.
Yes, Firefox still exists. Firefox has a pay VPN as an option and, broadly speaking, respects your privacy more than Chrome or Edge.
For less privacy and more convenience, you can also just change the settings on Chrome or Edge but do know that this is the least effective way of limiting tracking and, moreoever, it’s more work than using Firefox or Opera.
If you don’t want to be tracked on the internet, stop using Google (or, um, Bing).
I can’t say this enough: stop using Google. If you’re actually mad about your personal data being harvested and turned into money for Big Tech, one of the companies you should boycott is Google.
Google uses your searches to sell ads and much more more.
The most famous search engine which doesn’t track you is Duck Duck Go.
Note: your experience of using a search engine which isn’t aggregating your choices into a massive pool of data is going to be different. Actually, it’s going to suck.
The price of privacy is less convenience. That’s because the cost of all this convenience was our privacy.
Listen, I know this is hard to hear. But if you really want to limit your exposure you should quit social media.
Don’t want to quit social media?
Okay, we can work with that. Instead, do the following:
I know it’s convenient, but if you really want to limit how much the social meida companies know about you, don’t use your profiles to login to anywhere else.
Don’t login with Facebook or Twitter.
Yes, you will have a whole bunch of different logins, but that will make your behaviour more private.
When you leave Facebook or LinkedIn or Twitter, actually leave them. Log out.
Alternatively, open a separate browser window and login to your social accounts there, and then switch to the other browser when you want to use your email, or search for something.
So, the above isn’t good enough for you, eh?
Okay then. This section will explain how you can make everything really secure.
If you really want to take this seriously, the first thing you need to do is to take the drastic step of dedicating only one device for use online.
Is that a bridge too far?
Well, the alternative is to install what’s known as a “sandbox” on all your devices you plan to use to access the internet.
A sandbox allows you to isolate the programs you use on the internet from the rest of your computer.
Sanboxie is a good choice.
If you really want to secure yourself you should use a private email service based in the cloud whose own employees cannot access your email without destroying it. Yes, this is something that exists.
Perhaps you’ve heard of TOR (aka The Onion Router). It’s the most secure internet browser out there because your traffic is routed through many anonymous computers.
This last part of this article is about what exactly you are giving up when you use the internet. I left it to here because I want to put the pratical stuff first.
A lot of people assume that it’s their Internet Service Provider (ISP) that is the real issue here.
I’ve heard people worry that their ISP spies on their behaviour. I’ve heard others worry that their ISP might have to give their data to law enforcement. And many if not most of us have received a Cease and Desist letter from our ISP telling us to stop downloading copyrighted media.
But, though your ISP could indeed spy on you, and ISPs have indeed been pressured to give up user data, they are far from the most common abuser of personal privacy.
A lot of older people are scared of using their credit cards online due to a fear of identity theft.
And, yes, sometimes identity theft happens.
And occasionally it is because a website got hacked and it was storing credit card data.
But most reputable websites use third party merchants to handle credit card transactions. You’re not actually giving your credit card to the store.
Now, if the merchant is hacked, then, yes, your credit card infrmation is compromised. And this does happen.
However, most successful identity theft comes from phishing and social engineering, not credit card process hacks.
Again, merchants are not the major problem.
If you’re one of those people who use an ISP-provided email account, you don’t have to worry that much either.
These things were not designed to harvest data.
Here are the culprits:
In short, the problem is the “content for free” model of the internet.
(Nearly) Every time you get something for free on the internet (an article, a podcast, a video, a game, an app), you should ask yourself what you are actually paying for it with.
More often than not, you’re actually paying for this “free” content or this “free” tool with your personal information.
That’s how this works: you give up your personal information (without realizing it) and you get something for “free”.
Riley Haas is a digital marketing trainer and consultant with 8 years of experience helping small business owners turn their websites from money pits to resources and major sources of income.
