Do you know how Jen Gunter is? If you’re at all interested in issues of women’s health, you probably do. She’s a Canadian OBGYN, from Winnipeg. But she has a blog that has been read 15 million times, she’s the author of multiple books and she’s a New York Times columnist. (There are TED Talks […]
Podcasting: How Not to Market Your Business
We’re at peak podcast, as the kids say. Actually, we were supposedly at peak podcast a year or two ago. And now there are more podcasts than ever. There are so many podcasts I don’t actually know how to keep track. So you know what you shouldn’t do in 2021 in order to promote your […]
Lest We Forget
Remembrance Day I grew up on military history.
High Fees Don’t Mean High Value
Aka the Cult of Charging High Fees Just Because Others Do I have lost count of the number of times someone has told me my fees are too low. Just this week I was told by two different people – who don’t know each other – that I needed to raise my fees. The first […]
Guest Posts
Why do people keep emailing you about guest posts? What’s with that?
Why Do I Keep Getting Emails About Guest Posts?
Why do people keep emailing you about guest posts? What’s with that? If you’re like me, you get requests for guest posts almost as frequently as you get requests for links to other websites. (Well, maybe not quite as frequently.) What are they? Why would you want to give valuable space on your website to […]
Stop Being a Web Serf
Why are you paying someone a retainer for your website?
How to Fail at Thought Leadership
I got this message on LinkedIn just now: Dear Riley As a SaaS GRC pioneer, we wanted to help enterprises during Covid19 on ANYTHING CYBER SECURITY, We launched virtual CISO services. Want to invite you to help us spread word on this, Also ping if you need for Riley Haas Digital Marketing Strategist or even […]
Don’t Rely on One Big Client
I’ve been relying on one big client throughout the pandemic. It’s about to bite me in the ass. I knew it would happen. I knew this was coming. But I didn’t exactly prepare for it. As always, “do what I say, not what I do”.
Facebook Ads Or: How I Learned to Love Mark Zuckerberg
I used to think Facebook ads were a joke, a huge waste of money. I thought this for two reasons: