Year: 2018

YouTube

For a long time, people lumped in YouTube with the other social media networks. This was an odd thing to do because YouTube is extremely different from social media in a couple of ways. Marketing on YouTube can be incredibly effective but it is also expensive and requires a lot of trial and error. What […]

How to Use Social Media for Your Small Business

Last night we held a webinar about how to use social media for your business. Please have a look: Related content: What do “social signals” mean for your business? Should you use Facebook for your business? Regardless of what else you do with social media, you should have a Facebook business page. Should you use Google+ […]

Using Instagram for your Small Business

Should you use Instagram to market your business online? After all, don’t all the kids use it? Instagram is a unique way of reaching potential and current customers. But, due to its uniquely visual nature, it’s not for every business. Yes, it’s true, you can post text as a picture on Instagram but if people […]

How to Use Facebook for Your Business

There was a while there when everyone was telling you “You have to get on Facebook.” If you asked why, you probably didn’t get a very good response. There’s a reason for that.   Using Facebook for Your Business You can use Facebook for your business – for some businesses it makes a lot of […]

Search Traffic

For most websites, the most important source of traffic is through search engines, the biggest of which is Google. Because Google results in such a high percentage of worldwide searches, most people have decided to prioritize attracting search traffic through Google. The assumption is that tactics to attract visitors through Google will be effective with […]

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