Should you use Twitter to market your business? After all, isn’t everyone on it?

Well, first of all, not that many people are actually on Twitter. Twitter has half as many users as Facebook.

But really, the question of whether or not to use Twitter is really a question of what you intend to use Twitter for and how much time you plan to devote to it.

Do you get lots of customer service inquiries? Then it absolutely makes sense to use Twitter regularly for your business.

Is your business mobile? Then it absolutely makes sense to use Twitter regularly for your business.

But, if you do not have a lot of customer service inquiries, or you don’t have tons of updates about your business location or hours, then it’s likely that Twitter is not the best way to promote your business.

Unless of course you are your business; you are the face of your brand and more – you are your brand. If this is the case, Twitter is very useful at allowing you to communicate directly to your potential customers/clients.

But be warned: using Twitter effectively is extremely time-consuming. For Twitter to be worth your time, you have to be on it a lot.

Social Signals and What They Mean

Everyone tells you that you should use social media for your business. So you start using it, you post some of your content, and maybe some other content you like and…nothing happens. Nobody clicks on your links, your traffic doesn’t increase and, worst of all, there are no new sales. What is happening?

Well, to really make use of social media for your business that requires engagement. And engagement requires you to both spend time on social media – rather than just occasionally posting a link – and to interact with people – whether or not they are potential customers – on social media.

Today we’re going to look at the basic social signals on four of the biggest social networks and examine what messages they send so you can engage with the right people to both get your content shared more widely and to get leads.

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Marketing Tips for October

Happy Halloween,
This month I’ve sorted the content by expertise level. We have

  1. A beginners guide to setting up analytics on your WordPress website without paying a developer to do it for you
  2. How to market on twitter with the new (for 2016) timeline
  3. Whether to focus on keywords or content types when writing your content either for SEO or content marketing purposes (or both)

I hope you enjoyed our indian summer and this early arrival of November hasn’t caught you off guard. Hopefully you find these articles helpful.
Thanks for reading.

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