Recently a client told me that he would stop hunting clicks with articles that might get eyeballs but wouldn’t help his bottom line. This was music to my ears. I have a very long (and complicated) relationship with this client and had attempted to get him to stop writing “click bait” off and on for […]
Podcasting: How Not to Market Your Business
We’re at peak podcast, as the kids say. Actually, we were supposedly at peak podcast a year or two ago. And now there are more podcasts than ever. There are so many podcasts I don’t actually know how to keep track. So you know what you shouldn’t do in 2021 in order to promote your […]
Guest Posts
Why do people keep emailing you about guest posts? What’s with that?
Why Do I Keep Getting Emails About Guest Posts?
Why do people keep emailing you about guest posts? What’s with that? If you’re like me, you get requests for guest posts almost as frequently as you get requests for links to other websites. (Well, maybe not quite as frequently.) What are they? Why would you want to give valuable space on your website to […]
How to Handle Trolls
If you’re engaging in content marketing or social media marketing, chances are you’ve encountered trolls. If you write blog articles for your site, chances are you have the comments turned on. (You should have them turned on.) If you create YouTube videos you likely have YouTube comments. If you have a forum, you want people […]
Check Duplicate Content
Figuring out what to have on your website can be tough. There’s the easy part: home page, contact page, product/service pages. But then what else do you have?
How Much Do You Actually Know About Online Marketing?
Powered by
Monthly Marketing Tips for March 2017
Yes, it’s April. My newsletter is a little late this month because I have been quite busy. I just moved into a new place over the weekend, I got a new computer and, earlier in the month, I gave a presentation on Google Analytics for WordPress. (You will likely find it useful even if you […]
Why Not to Use PDFs for Your Content
One of my clients asked me the other day if he should be publishing his blogs as pdf files. I reacted in abject horror which probably shocked him and seemed inexplicable. So I explained myself but we realized that this may not be so obvious to small business owners. I mean, PDFs are really handy, […]
Tips for September
Good morning, It’s already fall. I can feel it in the air. I had so many things I was going to get done by the end of the year and now I’m not sure I’m going to get them done, with just over 3 months left. But with the cooler weather, hopefully there will be […]