Google Search Console Presentation

On April 22, 2017 I gave a presentation on how to set up and use Google Search Console (formerly Webmaster Tools).

It’s 45 slides long, you can view it here:

I have also created a narrated video if you would prefer watching that:

 

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Monthly Marketing Tips for March 2017

Yes, it’s April.
My newsletter is a little late this month because I have been quite busy. I just moved into a new place over the weekend, I got a new computer and, earlier in the month, I gave a presentation on Google Analytics for WordPress. (You will likely find it useful even if you don’t use wordpress.)
This month we also have too very practical articles for your online marketing:

  • How to consistently publish content, and
  • What not to do on social media

 

What is Google Analytics? Why should you have it on your site? How do you sign up for it? How do you install it? What do you do with it once it’s install?
All of the answers to these questions are answered in my presentation, which you can download here. And you can listen to me narrate it as well! (This is a much shorter version than the actual presentation, which ran over an hour.)
See the presentation.
I would appreciate your feedback as I am doing another later this month, on Search Console (aka Webmaster Tools).

Don’t know how other business owners manage to write so much? This post outlines one successful marketer’s writing process. You, too, can consistently publish engaging content that brings visitors to your site and encourages trust and relationship-building.
Read the post.

This post outlines three common mistakes businesses make in using social media to promote their business. The mistakes are:

  • Not using proper tagging (such as hashtags on Twitter)
  • Using User Generated Content (UGC as this post calls it) without permission
  • The last one is actually a twofer:
    • Being unclear with your communication/messaging
    • Having concealed relationships with influencers and other companies

All of these are things to avoid if you are committing resources and time to a social media presence.
Read the article.
By the way, click on the “X” to read the content, no need to sign up.

Ask me a question any time at riley.haas@gmail.com or on skype at riley.haas
Check out my services

Marketing Tips February 2017

I hope you are enjoying this weird and warm winter – the warmest February I can remember. It’s a little disconcerting to me, as I keep changing coats, and wearing the wrong thing all the time. I’m sure there’s a great segue in here somewhere, between the confusing weather and the confusing world of marketing your business online in 2017. What we have for you this month:

  • A relatively easy way to improve your search engine presence for some of your targeted keywords
  • An easy to read infographic about how to market your business using social media
  • Lastly, a pretty good guide on how to use social media for your business.

Enjoy. And, as always, I am only an email away if you have any questions.

 

SEO is daunting. However, anybody can handle non-technical SEO if they put your mind to it. This article goes into great detail about how you – yes, you – can use a process and free tools to figure out which pages of yours are doing “not bad” in the search rankings, and change them to ranking well.
If you’re willing to put the time and effort into it, this is accessible to anyone. You can take the landing page you want to rank well and ensure it does.
Read the article.
As a bonus: if this article from Orbit is too daunting, I wrote something called “What the Hell is SEO?”

Yes, another infographic. Just like the one I shared with you last week, this infographic is actually useful. Things are changing drastically in the search engine world but less so in the social media world (at the moment), so don’t worry that it’s a 2016 infographic. It’s still a pretty helpful checklist. Printing it out is a problem, so I would just read it and see what you can learn and incorporate those tips into your daily social media outreach.
View the infographic. (Use your cursor to zoom in.)

If you’re really uncomfortable on social media, I wrote a little something on how to interpret the various “social signals.”

Lastly, we have a pretty good guide at how your business should behave on social media. It lays out things that may seem common sense, but you’d be surprised the number of times people fail to do these things.
This article is behind a sign up wall, FYI, so if you are having trouble viewing it, you can sign up for free. The content they send is often useful.
Read the article.

Ask me a question any time at riley.haas@gmail.com or on skype at riley.haas
Check out my services

Market Your Small Business January 2017

Happy New Year!
Yes, it’s belated.
I hope you had a wonderful holiday season and have already started implementing your New Year’s Resolutions, :).
My New Year’s resolutions are:

  • Move in with my girlfriend;
  • Make enough money with this business of mine to go part time in my day job;
  • Continue my current exercise regimen for the entire year;
  • Publish my latest book;
  • End all newsletter subscriptions I do not read (I write this recognizing that this could be shooting myself in the foot, so I hope you find this newsletter valuable);
  • Speak to someone about changing my investment strategy.

Sometimes I look at these and think ‘that’s why too much’ and other times I think I’m letting myself off the hook. I’m sure you know the feeling.

2017 is already different on the digital marketing landscape so, in the first of the articles this week, I hoe to help you figure out how to navigate this brave new world of “mobile first.”

 

Handle the Mobilepocalypse

Aka what you should do now that Google is going “mobile first.”

What does “Mobile first” mean and why should you care? This article I wrote covers the newest change in search engines: google is going to display mobile pages first. That may be a huge problem for your business or, if you have a responsive site, it may be completely inconsequential.
To find out whether or not you should be actively working to comply with the latest requirements from Google, read the article.
This is a really, really big deal (if the term “mobilepocalypse doesn’t quite tell you that, the I should stress that it’s a really big deal) so if you have concerns or questions, please either comment on the article or send me an email at riley.haas@gmail.com.

Infographics were so trendy a couple years ago. Now not so much. Why, because we all discovered that, though they’re pretty, they often don’t contain much (or any) relevant information.
Well this infographic about how to maximize your business’s presence in Google’s local search algorithm really is worth looking at. It’s about a thorough a summary as you can get of how to do this in picture form.
Many of you rely on clients or customers in your local area for your continued success. This infographic will show you how you can appear in the search engine results ahead of your local competition.
View the infographic. (Use your cursor to zoom in.)

We always hear stuff about “Ranking #1” or getting on the front page of Google. If you talk to an SEO agency, they will talk your ear off about it.
The truth of the matter is that “#1” is kind of a myth – there is no one first place in Google, rather than are millions or even billions really, because for every different search term there is (potentially) a different “#1.”
The good news is that this means your site could potentially be #1 for a particular service or product you offer. But there’s lots of hard work to get to that point. And that hard work is always changing, because the Google algorithm is always changing.
This comprehensive article (about a half hour read) presents a massive study of one million webpages to tell you what worked in 2016 to get to the top of the Google search results. Though it is a little technical, I recommend it if you can spend the time, as this kind of comprehensive study is much better than following the instincts of an SEO agency.
Read the report.

Ask me a question any time at riley.haas@gmail.com or on skype at riley.haas

 

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