Recently, one of my clients launched a new site for a program he just recently launched. He was really proud of it and rightly so; it looks beautiful. So he showed it off to a colleague. One of the first things the colleague noticed is that Google Analytics was not installed on the website. This […]
Tips for September
Good morning, It’s already fall. I can feel it in the air. I had so many things I was going to get done by the end of the year and now I’m not sure I’m going to get them done, with just over 3 months left. But with the cooler weather, hopefully there will be […]
Marketing Tips for the Solopreneur
I hope you’re had a wonderful summer. I’ve had quite the busy one myself and can’t believe it’s just about over. But it’s TIFF next week, my favourite time of year, so I’m quite excited. This month we’ve got helpful articles and videos covering content marketing, social media marketing and SEO. First, there’s a helpful, […]
When Word of Mouth is No Longer Enough
You’ve been relying on your friends and your happy clients to spread the word about your business. But what happens when your word-of-mouth referrals dry up? I suspect this is the fear of every small business owner who relies on referrals. Fortunately, the internet has made it possible for us to get clients another way, […]
Tips for the Solopreneur
I hope you’re enjoying the summer. I was in Montreal recently for the Grand Prix (and some terrible weather) and I am looking forward to going camping in a few weeks. This month we’ve got an article about the “Website Obesity Crisis” (read: your page doesn’t have to be insanely long to be good), another […]
Tips for May
Marketing tips for the solopreneur Summer’s here and I’ve gone from complaining about the cold to complaining about the heat, like any good Torontonian. This month we’ve got an article about how to have plan 700 day shelf life – yes, that’s right, two years – for your blog post; that is, how to make […]
Solopreneur Tips for April
Marketing Tips for the Solopreneur I don’t know if it’s my old age, but I am just appalled by this April’s weather. I am wearing a hoodie in doors and constantly feeling like the cold is actually in my bones. Anyway, this month we have a couple of opinion pieces which I hope you’ll find […]
Create a Google Brand Page
After you create your website, there are few things more fundamental to being found online than having a Google Business or Brand Page. This video gives basic steps for how to do that for those who are not digital natives. The Google Brand Page allows users to find your brand and your site through Google’s […]
Solopreneur Tips for March
I hope you had a good Easter. This month I’ve got two videos and one guide to share with you. One of the videos in particular is more for SEO experts, so I’ve left it for the bottom. It’s an all Moz month this March (sorry), as Moz remains the best source of quality content […]
Solopreneur Tips for February
Marketing tips for the solopreneur I was in Colombia for half the month and that’s made it rather difficult to focus on improving my newsletter. (If you’re interested, the trip is slowly being recounted here: http://rileyhaas.com/2016/02/23/riley-goes-to-colombia-prologue/ Plug plug plug.) This month I’ve three more great pieces about digital marketing. Hope you enjoy.