A colleague of mine recently complained to me that he had posted a notice about his latest webinar in a Facebook group and not one of the members of that group had come! I asked about the group. It wasn’t completely irrelevant to his business. But then I asked im if he had ever participated […]
Guest Posts
Why do people keep emailing you about guest posts? What’s with that?
Why Do I Keep Getting Emails About Guest Posts?
Why do people keep emailing you about guest posts? What’s with that? If you’re like me, you get requests for guest posts almost as frequently as you get requests for links to other websites. (Well, maybe not quite as frequently.) What are they? Why would you want to give valuable space on your website to […]
Stop Being a Web Serf
Why are you paying someone a retainer for your website?
#1 Google
Have you ever received a message like this? I am Really Has, III, Web Analyzer having 9+ years of experience in Search Engine Marketing, Social media Marketing, Content Marketing, Pay-per-click, Video Marketing etc. While analyzing your website, we tracked some pitfalls for which your website doesn’t show up within top search results on search engines […]
Ensure Your Site is Indexed
The whole point of having a website for your business is so that customers using the internet can find your business. Customers can find your business one of a few ways: ethey put your address into their browser (i.e. they already known your site address and want to go there) they click on a link […]
Marketing Tips for April 2017
Hello, I hope you are enjoying our wacky spring. This month we have three interesting reads for your business My introduction to Google Search Console and how to diagnose issues with your website and its appearance in Google Search Results How much money should you spend on AdWords? 16 SEO Experiments that will change how […]
Google Search Console Presentation
On April 22, 2017 I gave a presentation on how to set up and use Google Search Console (formerly Webmaster Tools). It’s 45 slides long, you can view it here: Introduction to Google Search Console from Riley Haas I have also created a narrated video if you would prefer watching that: Subscribe to get helpful […]
Marketing Tips February 2017
I hope you are enjoying this weird and warm winter – the warmest February I can remember. It’s a little disconcerting to me, as I keep changing coats, and wearing the wrong thing all the time. I’m sure there’s a great segue in here somewhere, between the confusing weather and the confusing world of marketing […]
What the hell is SEO?
Search Engine Optimization (SEO) SEO stands for Search Engine Optimization. It’s online marketing jargon for a category of things that a site owner can do to make their site perform better online, all other things being equal (and they’re not). But so often SEO is treated like some kind of mystical spirit. I cannot tell […]