Yes, it’s April. My newsletter is a little late this month because I have been quite busy. I just moved into a new place over the weekend, I got a new computer and, earlier in the month, I gave a presentation on Google Analytics for WordPress. (You will likely find it useful even if you […]
Marketing Tips February 2017
I hope you are enjoying this weird and warm winter – the warmest February I can remember. It’s a little disconcerting to me, as I keep changing coats, and wearing the wrong thing all the time. I’m sure there’s a great segue in here somewhere, between the confusing weather and the confusing world of marketing […]
What the hell is SEO?
Search Engine Optimization (SEO) SEO stands for Search Engine Optimization. It’s online marketing jargon for a category of things that a site owner can do to make their site perform better online, all other things being equal (and they’re not). But so often SEO is treated like some kind of mystical spirit. I cannot tell […]
Market Your Small Business January 2017
Happy New Year! Yes, it’s belated. I hope you had a wonderful holiday season and have already started implementing your New Year’s Resolutions, :). My New Year’s resolutions are: Move in with my girlfriend; Make enough money with this business of mine to go part time in my day job; Continue my current exercise regimen […]
2017 Mobile
How to Market Your Business in 2017 Happy New Year. 2017 is bringing with it lots of changes on the digital marketing landscape. None is bigger than Google’s decision to show mobile pages instead of desktop (regular) pages. That means that, if there is a desktop version of your site and a mobile version, Google […]