Every single time a computer visits your site, that visit is tracked in your site logs. But site logs are awful to look at; the log is a list of IP addresses and, if you have a busy site, that list can be incredibly long. So your logs are painful to read but they also […]
Contacts from Clients
A lot of small business owners still imagine that if they get a website online that their phone will start ringing. Though that may have been true in certain niche industries 15 years ago, it’s not longer true. Getting the traffic can be really difficult. But in addition to getting the traffic, you need to […]
Do I Need a Webmaster
Or: How to Perform Maintenance on Your Website There was a time when every person or business with a website needed a webmaster, unless you built that website yourself (i.e. you knew what you were doing). But times have changed. You do not need a webmaster who works for you full time or even part […]
Ensure Your Site is Indexed
The whole point of having a website for your business is so that customers using the internet can find your business. Customers can find your business one of a few ways: ethey put your address into their browser (i.e. they already known your site address and want to go there) they click on a link […]
How to Create a Sitemap
Before you let the search engines index your website, you should be sure to create not one but two sitemaps. A sitemap is essentially a directory of pages on your website. However not all sitemaps are created equal: you need both a sitemap for the search engine and a sitemap for the user. […]
Check Duplicate Content
Figuring out what to have on your website can be tough. There’s the easy part: home page, contact page, product/service pages. But then what else do you have?
Launching Your Website
There are a number of steps you need to go through in order to launch your website, including building your website, uploading it to a server and ensuring that it can be “indexed” (found) by the search engines. You can approach launching your website on a spectrum from a bare-bones approach to the most thorough […]
Additional Features for Your Website
I think it’s natural to want all sorts of bells and whistles for your website. When we’re online we see all sorts of neat widgets and tools on other websites and think how great our own website would be if we just had that extra touch, if we just had that custom program that lets […]
Getting a Programmer for Your Site
You may or may not need to hire a developer for your website. Just like with your site design, who you hire (and whether or not you hire anyone) depends a great deal on the type of site you are building. So let’s breakdown if and when you need to hire a developer/programmer/coder (they are […]
Who Should Design Your Website?
Unless you are using an out-of-the-box website creator, or a CMS template you find is perfect for your needs, you likely need a web designer. But there are a few things you need to consider. Who Should Design Your Website? The first thing to think about is, what type of site are you building? The […]