Marketing tips for the solopreneur

Summer’s here and I’ve gone from complaining about the cold to complaining about the heat, like any good Torontonian.
This month we’ve got an article about how to have plan 700 day shelf life – yes, that’s right, two years – for your blog post; that is, how to make it work for you for two years, rather than a week or two.
Next, we’ve got a brief post on cognitive psychology in user experience (UX in industry jargon), on how the important thing for conversions is to make it as simple as possible. (It sounds obvious, but it’s not always).
Finally, yet another video from Moz: this time, it’s about how google’s knowledge graph (that box on the right side of the search results) can actually help you market your business.
Enjoy!

This Marketing Profs article provides a pretty thorough guide on how to create a strategy for how to use a single blog post to promote your business multiple times over the course of two years. Yes, it is possible. As I say to my clients, just because a few people on the internet read your post doesn’t mean nobody else wants to read it…re-share!
Read the article.

User Testing is one of the premier UX resources for small business owners online, giving lots of free advice. In this brief piece, they discuss how to design your site to get more gut- or impulse-based conversions instead of requiring your users to think about what you offer. They also provide useful further reading resources.
Read the article.

I know there always seems to be a Moz Whiteboard Friday video in this newsletter. That’s because, in my mind, there are few more helpful discussions of SEO out there. Rand’s topics are usually for people with some degree of knowledge, but he is engaging and once you are over the hurdle, these are very useful.
This episode, Rand talks about gaining insights from Google’s knowledge graph which you can then apply to your site.
Watch the video.

Master Marketing Your Small Business Online.