Everyone tells you that you should use social media for your business. So you start using it, you post some of your content, and maybe some other content you like and…nothing happens. Nobody clicks on your links, your traffic doesn’t increase and, worst of all, there are no new sales. What is happening? Well, to […]
Marketing Tips for November
I hope you have been enjoying our unseasonably mild autumn. This month we have A guide to crafting blog articles that will attract the right people for your business 10 mistakes you should avoid when marketing your business online Last but definitely not least: A complete guide to creating content that will attract more traffic […]
How to Set Up Google Search Console (Webmaster Tools)
Once you’ve set up Google Analytics, which will let you see your visitors, you should also set up Google Search Console (which used to be known as Google Webmaster Tools), which will tell you about your site’s health, how it complies with Google’s requirements for a good site experience, and other information. It seems confusing, […]
Marketing Tips for October
Happy Halloween,This month I’ve sorted the content by expertise level. We have A beginners guide to setting up analytics on your WordPress website without paying a developer to do it for you How to market on twitter with the new (for 2016) timeline Whether to focus on keywords or content types when writing your content […]
Is Google Analytics set up and working on your site?
Recently, one of my clients launched a new site for a program he just recently launched. He was really proud of it and rightly so; it looks beautiful. So he showed it off to a colleague. One of the first things the colleague noticed is that Google Analytics was not installed on the website. This […]
Why Not to Use PDFs for Your Content
One of my clients asked me the other day if he should be publishing his blogs as pdf files. I reacted in abject horror which probably shocked him and seemed inexplicable. So I explained myself but we realized that this may not be so obvious to small business owners. I mean, PDFs are really handy, […]
Tips for September
Good morning, It’s already fall. I can feel it in the air. I had so many things I was going to get done by the end of the year and now I’m not sure I’m going to get them done, with just over 3 months left. But with the cooler weather, hopefully there will be […]
Marketing Tips for the Solopreneur
I hope you’re had a wonderful summer. I’ve had quite the busy one myself and can’t believe it’s just about over. But it’s TIFF next week, my favourite time of year, so I’m quite excited. This month we’ve got helpful articles and videos covering content marketing, social media marketing and SEO. First, there’s a helpful, […]
When Word of Mouth is No Longer Enough
You’ve been relying on your friends and your happy clients to spread the word about your business. But what happens when your word-of-mouth referrals dry up? I suspect this is the fear of every small business owner who relies on referrals. Fortunately, the internet has made it possible for us to get clients another way, […]
July’s Tips for Solopreneurs
I hope you’re enjoying the heat and I sure hope you have air conditioning. This month we’ve got a piece on “interactive” content, and the value that content can bring to your marketing, provided you can invest in it, a guide on how to use “influencers” to grow your brand and your presence on social […]