What I Do
Imagine you want to build a museum. You will need some land, an architect to make sure the building both looks good and works as a building, people to actually build the building, and people to make sure this building can actually serve the patrons, like plumbers. I don’t do most of these things when it comes to websites, but I have years of experience hiring these people, and I can teach you how to do it yourself.
This is a special museum; it has an infinite number of rooms of any size and each of these rooms has a door to the street. I have years of experience creating and expanding the museum collection and making sure the signs are there so that everyone can find what they are looking for. I also have years of experience promoting the collection.
Why Work With Riley
Experience: As a Digital Marketing Business Owner & Strategist in Toronto, having been in the marketing space for nearly a decade, I have tried every single internet marketing strategy and tactic in existence since then. When you work with me, you are leveraging my years of experience and knowledge about every kind of digital marketing available to your business.
I know what it’s like: I have been in your shoes. Back when I started working in the marketing industry, most small business owners out there didn’t know much about online marketing, outside of Pay-Per-Click campaigns. We hired marketing experts to do our marketing for us and we learned costly lessons. As I learned how to market small businesses online, I became obsessed with the idea that small business owners can and often should handle their own digital marketing, rather than paying expensive experts who over-promise and under-deliver. I know what it’s like to hire someone and not get results. I’ve been there. Once you’ve learned how to do it yourself, this will never happen to you again.
I love to teach and I recognize the vital importance of being a patient teacher: My love for teaching was born many years ago when, as a young, eager student starting out, I was a tutorial assistant to a university professor. Thereafter, in private industry, bred of my passion for imparting knowledge and cultivating student skill, I advanced quickly to become the lead trainer for a department at an insurance company for five years. Since then I have had the privilege of teaching digital marketing insights and tools to rooms full of people. For an opportunity to familiarize yourself with my work, and to facilitate us becoming acquainted, please join me for my next webinar by contacting me with the form below to see what I’m like in person. I look forward to meeting you and to learning how I can serve your business aspirations.
Riley has helped me understand what the analytics from my site mean and how to use that information. For example, he was able to help me identify a major problem with my website that was directly affecting my ability to attract clients, so that I could take action on it. This is the single most significant contribution he made and I can’t emphasize how important it was to the future of my business.
In addition, he helped me understand how I could better use LinkedIn, and how I could address SEO issues as much as possible myself, all of which improve my online visibility and hence my marketing. Also, he explains things in terms that are easy to understand (without coming across as patronizing).
I recommend Riley for his accessible and helpful approach to digital marketing.
Shulamit Ber Levtov, MA, RSW, RYT
Counselor, Merrickville, ON
It warrants mentioning here at the outset that I am a mid life solopreneur, born at the tail end of the baby boom. I share this because I believe this places me in the not-so-esteemed cohort of digital marketing novices (novice being generous). We didn’t grow up in this world we live in today, so let’s just say it hasn’t come naturally to us. Yet, being a business owner, working at making his difference through the work he does, it became obvious some time ago that I needed to develop at least a basic working knowledge, and working understanding, of the digital marketplace, lest my reach be limited to snail mail, word of mouth referral, family and friends.
And, quite by fortunate chance, who should I meet when my vulnerability seemed greatest?
20+ years my junior, Riley has grown up in the digital world, and like English as my first language, digital marketing is one of Rileys’.
As I often say to my entrepreneurial clients, knowledge is assumed. It’s the ticket to the prom. But knowledge is nowhere near enough, especially when serving my cohort, let alone any other business owner and entrepreneurial cohort.
And this became very clear to me early on in my digital marketing development experience with Riley.
The plain and simple truth is I needed a teacher and a translator of the knowledge, and I didn’t know I needed this until I met Riley.
I jokingly tell Riley he is a bilingual translator in the digital realm. In other words, he can translate in lay man and woman’s terms all things digital that are necessary for business owners to know so, for a guy like me, I can understand what I need, why I need it, how to source what I need, where to source what I need, and all the while do so in a financially prudent way.
Not only has Riley’s guidance and advice saved me thousands of dollars in avoidable consultant costs, he has saved me something far more precious to me: my time.
Time so precious to each of us as small business people. Time saved from trying to find the right people – the stuff of needles in haystacks – and time saved in trying to find the right fit solutions in this vast digital world where it can be easy to get lost or mislead, due to some combination of lack of knowhow and overwhelm.
Above all else, though, it is Riley’s genuine love of teaching and helping that has had me return to him again and again for his guidance, and his patience. He is a pleasure to work with.
There is not a business owner out there today that fails to realize the fundamental importance of having a trustworthy, knowledgeable, digital marketing teacher and translator, in his or her corner. If you’re searching for one, I encourage you to at least have an exploratory chat with Riley.
Murray McEachern, Coach, Kelowna, BC