Google Plus

Should you bother with Google Plus to market your business? That’s the big question.

 

Wait, what’s Google Plus?

If you don’t know what Google Plus is, that answers the question. Google Plus is Google’s most recent attempt to counter Facebook. If you haven’t heard of it, that’s because it hasn’t exactly been successful. It exists and there are still relatively large numbers of people on it, but many view it as a failure and some of Google Plus’ key features have been transferred to Google products.

There is a really dedicated community on Google Plus – many of whom will swear up and down that Google Plus is superior to Facebook in every way – but unless you are targeting that community, Google Plus could be a waste of time.

 

Benefits of Using Google Plus

The primary benefit of using Google Plus once was that it was indexable, as opposed to Facebook (which is not) or Twitter (which now is, but wasn’t previously). All that means is that Google Plus posts can appear in search results, making your business activity on Google Plus much more permanent than on Facebook.

There is a highly active community on Google Plus, though this community is significantly smaller than the other major English-language social networks. If this community likes what you do, they will promote your content. If you can figure how to appeal to them, it’s likely your posts will get in front of more people than in other spaces.

But that’s basically where the benefits end. Google Business Pages, which are essential, have gained some of the features of Google Plus (such as the ability to post updates) and have likely rendered Google Plus irrelevant for many if not most businesses.

 

Drawbacks of Google Plus

Like using any social network, using Google Plus is extremely time-consuming. But it certainly can be worth it for Facebook, LinkedIn or Twitter, if you do it right.

The problem with Google Plus is that their market share is smaller than the other social media networks – your audience is smaller. All other things being equal, Google Plus should be at least your fourth choice for social media marketing.

But there’s another problem I want to alert you to. In my field, digital marketing, Google Plus is extremely popular. There is a huge, vibrant community of digital marketers on Google Plus. The problem, as I see it, is that they are talking to each other, not to potential clients. Now, if that’s what they want to do, and that’s what they’re trying to do, fine. But the small business owners I want to reach are not on Google Plus. Sure, you may have an account, but you don’t use it, do you? Instead, there is this impressive-seeming feedback loop, where¬† a digital marketer makes a post, it gets tons of +1s and tons of re-shares but it gets in front of the competition, rather than the customers. I imagine this is true for other industries.

Monthly Marketing Tips for March 2017

Yes, it’s April.
My newsletter is a little late this month because I have been quite busy. I just moved into a new place over the weekend, I got a new computer and, earlier in the month, I gave a presentation on Google Analytics for WordPress. (You will likely find it useful even if you don’t use wordpress.)
This month we also have too very practical articles for your online marketing:

  • How to consistently publish content, and
  • What not to do on social media

 

What is Google Analytics? Why should you have it on your site? How do you sign up for it? How do you install it? What do you do with it once it’s install?
All of the answers to these questions are answered in my presentation, which you can download here. And you can listen to me narrate it as well! (This is a much shorter version than the actual presentation, which ran over an hour.)
See the presentation.
I would appreciate your feedback as I am doing another later this month, on Search Console (aka Webmaster Tools).

Don’t know how other business owners manage to write so much? This post outlines one successful marketer’s writing process. You, too, can consistently publish engaging content that brings visitors to your site and encourages trust and relationship-building.
Read the post.

This post outlines three common mistakes businesses make in using social media to promote their business. The mistakes are:

  • Not using proper tagging (such as hashtags on Twitter)
  • Using User Generated Content (UGC as this post calls it) without permission
  • The last one is actually a twofer:
    • Being unclear with your communication/messaging
    • Having concealed relationships with influencers and other companies

All of these are things to avoid if you are committing resources and time to a social media presence.
Read the article.
By the way, click on the “X” to read the content, no need to sign up.

Ask me a question any time at riley.haas@gmail.com or on skype at riley.haas
Check out my services

Marketing Tips February 2017

I hope you are enjoying this weird and warm winter – the warmest February I can remember. It’s a little disconcerting to me, as I keep changing coats, and wearing the wrong thing all the time. I’m sure there’s a great segue in here somewhere, between the confusing weather and the confusing world of marketing your business online in 2017. What we have for you this month:

  • A relatively easy way to improve your search engine presence for some of your targeted keywords
  • An easy to read infographic about how to market your business using social media
  • Lastly, a pretty good guide on how to use social media for your business.

Enjoy. And, as always, I am only an email away if you have any questions.

 

SEO is daunting. However, anybody can handle non-technical SEO if they put your mind to it. This article goes into great detail about how you – yes, you – can use a process and free tools to figure out which pages of yours are doing “not bad” in the search rankings, and change them to ranking well.
If you’re willing to put the time and effort into it, this is accessible to anyone. You can take the landing page you want to rank well and ensure it does.
Read the article.
As a bonus: if this article from Orbit is too daunting, I wrote something called “What the Hell is SEO?”

Yes, another infographic. Just like the one I shared with you last week, this infographic is actually useful. Things are changing drastically in the search engine world but less so in the social media world (at the moment), so don’t worry that it’s a 2016 infographic. It’s still a pretty helpful checklist. Printing it out is a problem, so I would just read it and see what you can learn and incorporate those tips into your daily social media outreach.
View the infographic. (Use your cursor to zoom in.)

If you’re really uncomfortable on social media, I wrote a little something on how to interpret the various “social signals.”

Lastly, we have a pretty good guide at how your business should behave on social media. It lays out things that may seem common sense, but you’d be surprised the number of times people fail to do these things.
This article is behind a sign up wall, FYI, so if you are having trouble viewing it, you can sign up for free. The content they send is often useful.
Read the article.

Ask me a question any time at riley.haas@gmail.com or on skype at riley.haas
Check out my services

Social Signals and What They Mean

Everyone tells you that you should use social media for your business. So you start using it, you post some of your content, and maybe some other content you like and…nothing happens. Nobody clicks on your links, your traffic doesn’t increase and, worst of all, there are no new sales. What is happening?

Well, to really make use of social media for your business that requires engagement. And engagement requires you to both spend time on social media – rather than just occasionally posting a link – and to interact with people – whether or not they are potential customers – on social media.

Today we’re going to look at the basic social signals on four of the biggest social networks and examine what messages they send so you can engage with the right people to both get your content shared more widely and to get leads.

Continue reading “Social Signals and What They Mean”