Social Media

How to Handle Trolls

If you’re engaging in content marketing or social media marketing, chances are you’ve encountered trolls. If you write blog articles for your site, chances are you have the comments turned on. (You should have them turned on.) If you create YouTube videos you likely have YouTube comments. If you have a forum, you want people […]

Monthly Marketing Tips for March 2017

Yes, it’s April. My newsletter is a little late this month because I have been quite busy. I just moved into a new place over the weekend, I got a new computer and, earlier in the month, I gave a presentation on Google Analytics for WordPress. (You will likely find it useful even if you […]

Marketing Tips February 2017

I hope you are enjoying this weird and warm winter – the warmest February I can remember. It’s a little disconcerting to me, as I keep changing coats, and wearing the wrong thing all the time. I’m sure there’s a great segue in here somewhere, between the confusing weather and the confusing world of marketing […]

Social Signals and What They Mean

Everyone tells you that you should use social media for your business. So you start using it, you post some of your content, and maybe some other content you like and…nothing happens. Nobody clicks on your links, your traffic doesn’t increase and, worst of all, there are no new sales. What is happening? Well, to […]

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