A colleague of mine recently complained to me that he had posted a notice about his latest webinar in a Facebook group and not one of the members of that group had come! I asked about the group. It wasn’t completely irrelevant to his business. But then I asked im if he had ever participated […]
How to Find Your Own Social Media Niche
Do you know how Jen Gunter is? If you’re at all interested in issues of women’s health, you probably do. She’s a Canadian OBGYN, from Winnipeg. But she has a blog that has been read 15 million times, she’s the author of multiple books and she’s a New York Times columnist. (There are TED Talks […]
How to Handle Trolls
If you’re engaging in content marketing or social media marketing, chances are you’ve encountered trolls. If you write blog articles for your site, chances are you have the comments turned on. (You should have them turned on.) If you create YouTube videos you likely have YouTube comments. If you have a forum, you want people […]
How to Use Social Media for Your Small Business
Last night we held a webinar about how to use social media for your business. Please have a look: Related content: What do “social signals” mean for your business? Should you use Facebook for your business? Regardless of what else you do with social media, you should have a Facebook business page. Should you use Google+ […]
Should you use Twitter to market your business? After all, isn’t everyone on it? Well, first of all, not that many people are actually on Twitter. Twitter has half as many users as Facebook. But really, the question of whether or not to use Twitter is really a question of what you intend to use […]
Using Instagram for your Small Business
Should you use Instagram to market your business online? After all, don’t all the kids use it? Instagram is a unique way of reaching potential and current customers. But, due to its uniquely visual nature, it’s not for every business. Yes, it’s true, you can post text as a picture on Instagram but if people […]
How to Use Facebook for Your Business
There was a while there when everyone was telling you “You have to get on Facebook.” If you asked why, you probably didn’t get a very good response. There’s a reason for that. Using Facebook for Your Business You can use Facebook for your business – for some businesses it makes a lot of […]
How Much Do You Actually Know About Online Marketing?
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Marketing Tips February 2017
I hope you are enjoying this weird and warm winter – the warmest February I can remember. It’s a little disconcerting to me, as I keep changing coats, and wearing the wrong thing all the time. I’m sure there’s a great segue in here somewhere, between the confusing weather and the confusing world of marketing […]
Marketing Tips for the Solopreneur
I hope you’re had a wonderful summer. I’ve had quite the busy one myself and can’t believe it’s just about over. But it’s TIFF next week, my favourite time of year, so I’m quite excited. This month we’ve got helpful articles and videos covering content marketing, social media marketing and SEO. First, there’s a helpful, […]