Tag Archives: Social Media Marketing

How to Use Social Media for Your Small Business

Last night we held a webinar about how to use social media for your business. Please have a look: Related content: What do “social signals” mean for your business? Should you use Facebook for your business? Regardless of what else you do with social media,¬†you should have a Facebook business page. Should you use Google+ […]

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Twitter

Should you use Twitter to market your business? After all, isn’t everyone on it? Well, first of all, not that many people are actually on Twitter. Twitter has half as many users as Facebook. But really, the question of whether or not to use Twitter is really a question of what you intend to use […]

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Using Instagram for your Small Business

Should you use Instagram to market your business online? After all, don’t all the kids use it? Instagram is a unique way of reaching potential and current customers. But, due to its uniquely visual nature, it’s not for every business. Yes, it’s true, you can post text as a picture on Instagram but if people […]

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How to Use Facebook for Your Business

There was a while there when everyone was telling you “You have to get on Facebook.” If you asked why, you probably didn’t get a very good response. There’s a reason for that.   Using Facebook for Your Business You can use Facebook for your business – for some businesses it makes a lot of […]

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Marketing Tips February 2017

I hope you are enjoying this weird and warm winter – the warmest February I can remember. It’s a little disconcerting to me, as I keep changing coats, and wearing the wrong thing all the time. I’m sure there’s a great segue in here somewhere, between the confusing weather and the confusing world of marketing […]

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Marketing Tips for the Solopreneur

I hope you’re had a wonderful summer. I’ve had quite the busy one myself and can’t believe it’s just about over. But it’s TIFF next week, my favourite time of year, so I’m quite excited. This month we’ve got helpful articles and videos covering content marketing, social media marketing and SEO. First, there’s a helpful, […]

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When Word of Mouth is No Longer Enough

You’ve been relying on your friends and your happy clients to spread the word about your business. But what happens when your word-of-mouth referrals dry up? I suspect this is the fear of every small business owner who relies on referrals. Fortunately, the internet has made it possible for us to get clients another way, […]

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July’s Tips for Sollpreneurs

I hope you’re enjoying the heat and I sure hope you have air conditioning. This month we’ve got a piece on “interactive” content, and the value that content can bring to your marketing, provided you can invest in it, a guide on how to use “influencers” to grow your brand and your presence on social […]

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Do I Need a Facebook Business Page?

If you’re a small business owner or solopreneur, whether or not you need a Facebook business page to market your business on Facebook depends upon why and how you use Facebook. Facebook business pages can be useful, but they’re quite limited in what you can do with them in terms of outreach. So, what do […]

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Solopreneur Tips for February

Marketing tips for the solopreneur I was in Colombia for half the month and that’s made it rather difficult to focus on improving my newsletter. (If you’re interested, the trip is slowly being recounted here: http://rileyhaas.com/2016/02/23/riley-goes-to-colombia-prologue/ Plug plug plug.) This month I’ve three more great pieces about digital marketing. Hope you enjoy.

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