One of my clients asked me the other day if he should be publishing his blogs as pdf files. I reacted in abject horror which probably shocked him and seemed inexplicable. So I explained myself but we realized that this may not be so obvious to small business owners. I mean, PDFs are really handy, why not use them?
There are many reasons not to use PDFs for your every day content but I will cover two of them in this post: the first is a “user experience” (UX in the lingo) reason, the second is a efficiency/practicality reason for you, the business owner.