Yes, it’s April.
My newsletter is a little late this month because I have been quite busy. I just moved into a new place over the weekend, I got a new computer and, earlier in the month, I gave a presentation on Google Analytics for WordPress. (You will likely find it useful even if you don’t use wordpress.)
This month we also have too very practical articles for your online marketing:
- How to consistently publish content, and
- What not to do on social media
What is Google Analytics? Why should you have it on your site? How do you sign up for it? How do you install it? What do you do with it once it’s install?
All of the answers to these questions are answered in my presentation, which you can download here. And you can listen to me narrate it as well! (This is a much shorter version than the actual presentation, which ran over an hour.)
See the presentation.
I would appreciate your feedback as I am doing another later this month, on Search Console (aka Webmaster Tools).
Don’t know how other business owners manage to write so much? This post outlines one successful marketer’s writing process. You, too, can consistently publish engaging content that brings visitors to your site and encourages trust and relationship-building.
Read the post.
This post outlines three common mistakes businesses make in using social media to promote their business. The mistakes are:
- Not using proper tagging (such as hashtags on Twitter)
- Using User Generated Content (UGC as this post calls it) without permission
- The last one is actually a twofer:
- Being unclear with your communication/messaging
- Having concealed relationships with influencers and other companies
All of these are things to avoid if you are committing resources and time to a social media presence.
Read the article.
By the way, click on the “X” to read the content, no need to sign up.
Ask me a question any time at firstname.lastname@example.org or on skype at riley.haas
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