Monthly Marketing Tips for March 2017

Yes, it’s April.
My newsletter is a little late this month because I have been quite busy. I just moved into a new place over the weekend, I got a new computer and, earlier in the month, I gave a presentation on Google Analytics for WordPress. (You will likely find it useful even if you don’t use wordpress.)
This month we also have too very practical articles for your online marketing:

  • How to consistently publish content, and
  • What not to do on social media

 

What is Google Analytics? Why should you have it on your site? How do you sign up for it? How do you install it? What do you do with it once it’s install?
All of the answers to these questions are answered in my presentation, which you can download here. And you can listen to me narrate it as well! (This is a much shorter version than the actual presentation, which ran over an hour.)
See the presentation.
I would appreciate your feedback as I am doing another later this month, on Search Console (aka Webmaster Tools).

Don’t know how other business owners manage to write so much? This post outlines one successful marketer’s writing process. You, too, can consistently publish engaging content that brings visitors to your site and encourages trust and relationship-building.
Read the post.

This post outlines three common mistakes businesses make in using social media to promote their business. The mistakes are:

  • Not using proper tagging (such as hashtags on Twitter)
  • Using User Generated Content (UGC as this post calls it) without permission
  • The last one is actually a twofer:
    • Being unclear with your communication/messaging
    • Having concealed relationships with influencers and other companies

All of these are things to avoid if you are committing resources and time to a social media presence.
Read the article.
By the way, click on the “X” to read the content, no need to sign up.

Ask me a question any time at riley.haas@gmail.com or on skype at riley.haas
Check out my services

Solopreneur Tips for March

I hope you had a good Easter. This month I’ve got two videos and one guide to share with you. One of the videos in particular is more for SEO experts, so I’ve left it for the bottom.
It’s an all Moz month this March (sorry), as Moz remains the best source of quality content for any small business owner wanting to learn digital marketing.
First, we’ve got a beginner’s guide to content marketing, an extremely detailed and useful piece for those looking to avoid using Google Adwords.
And thanks for reading.


Moz has long been the source for the best, most thorough and in-depth marketing insights online. Their content marketing guide is unparalleled. It is written so that even the most lay person can understand it, but it provides insights even an expert might try out.
Even if you’re not interested in their other content, I strongly suggest bookmarking the index for this guide, or even downloading the webpages for future reference.
Read it here: https://moz.com/beginners-guide-to-content-marketing

 

In this episode of Moz’s Whiteboard Friday (their weekly series of internet marketing videos), Moz CEO Rand Fiskin deals with that question that always eats at the small business owner: should I rebrand / redo my website to gain more business?
Watch it here.

 

This second whiteboard Friday video is a little more for the expert, but it’s still worth watching. In it, Rand explains to us how to estimate potential traffic for our business, provide the business is for a particular niche and isn’t some big e-commerce site (not a problem any of us have!). It’s the kind of video that’s worth watching more than once, over the years, as you get more and more comfortable with online measurement tools.
Watch it here.

Ask me a question any time at riley.haas@gmail.com or on skype at riley.haas

 

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