How to Use Facebook for Your Business

There was a while there when everyone was telling you “You have to get on Facebook.” If you asked why, you probably didn’t get a very good response. There’s a reason for that.

 

Using Facebook for Your Business

You can use Facebook for your business – for some businesses it makes a lot of sense. But for many, many businesses, investing a lot of time and money into Facebook makes very little sense. Will likes, shares and comments within Facebook really benefit your business?

Before you decide whether or not to spend time with Facebook, you should decide how you want to use it.

 

3 Ways to Use Facebook For Your Business

There are basically three ways to use Facebook for your business:

 

Using Facebook as a Person for Your Business

If you are your own brand – for example, you are a therapist – it’s possible that you can use Facebook effectively for your business while only using your personal profile.

Upside: You can use Facebook more actively than a business and you can engage with Facebook Friends, and Facebook Friends of Facebook Friends, in ways businesses cannot.

Downside: Your family and your actual friends that you are Facebook Friends with will likely find your constant business promotion annoying.

Basically, you should only use your personal profile for your business if you have no interest in the social aspects of Facebook.

 

Facebook Business Page

A Facebook Business Page is the official way businesses use Facebook. Every brick-and-mortar business should a Facebook Business Page, brands likely should to, and if your business is a pop-up style, you should definitely have one. The question isn’t whether or not to have a Facebook Business Page. Rather, the question is, how much time to devote to it. I have discussed the Facebook Business Page here.

 

Facebook Ads

Like all pay-per-click (PPC) ads, Facebook ads have both their downside and their upside. Facebook ads are significantly different than search engine and website ads. Customization and targeting are quite different (and arguably superior) but you must ask yourself a simple question: do you really want to pay for Facebook page and post likes? Is there any value in that? For many businesses, there is no value in Facebook ads. It really depends upon how you are using your business page.

I have discussed PPC ads in detail here.

 

Should You Use Facebook for Your Business?

Not sure whether or not you should use Facebook for your business? I can help. Contact me to discuss the pros and cons of Facebook and other social media for your business.

Social Signals and What They Mean

Everyone tells you that you should use social media for your business. So you start using it, you post some of your content, and maybe some other content you like and…nothing happens. Nobody clicks on your links, your traffic doesn’t increase and, worst of all, there are no new sales. What is happening?

Well, to really make use of social media for your business that requires engagement. And engagement requires you to both spend time on social media – rather than just occasionally posting a link – and to interact with people – whether or not they are potential customers – on social media.

Today we’re going to look at the basic social signals on four of the biggest social networks and examine what messages they send so you can engage with the right people to both get your content shared more widely and to get leads.

Continue reading “Social Signals and What They Mean”

Do I Need a Facebook Business Page?

If you’re a small business owner or solopreneur, whether or not you need a Facebook business page to market your business on Facebook depends upon why and how you use Facebook. Facebook business pages can be useful, but they’re quite limited in what you can do with them in terms of outreach. So, what do you use Facebook for?

  • If you have been on Facebook for years, you need a Facebook business page.
  • If you haven’t used Facebook personally, but intend to do so at any time in the future, you need a Facebook business page.
  • If you are not comfortable “being your brand,” then you need a Facebook business page.
  • However, if you have not used Facebook for social or personal reasons and you are comfortable being your own brand, you shouldn’t use a Facebook business page as your principal Facebook marketing strategy.

Facebook was originally intended as a social tool. It is still a social tool, but it is being used increasingly for business. If you have not put up photos, personal posts or expressed personal opinions on Facebook that you might not want associated with your business, then you can use your profile to promote your business, rather than a page. Why would you want to do that?

Well, because a Facebook page is limited in how it can interact with potential customers – someone has to interact with your page before you can contact them. Your profile page is not limited in this way: you can approach new people regardless of whether or not they’ve ever heard of you (or indicted to Facebook that they’re interested in your business). Mind you, you still have to respectful, follow good social media etiquette and not come across as hunting for profits but, provided you do those things, you’re in much better shape using your profile to perform outreach, rather than your business page. (Note: you should still have a business page!)

But, if you like Facebook for the connections it allows between your friends and family, or you want to give that a try, using your profile both for personal connections and your business is unwise and I would strongly recommend sticking to a business page if this is how you intend to use Facebook.

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