Who Should Design Your Website?

Unless you are using an out-of-the-box website creator, or a CMS template you find is perfect for your needs, you likely need a web designer. But there are a few things you need to consider.

Who Should Design Your Website?

The first thing to think about is, what type of site are you building? The type of site you are building should determine if you need a designer and what type of designer you need.

 

Out-of-the-box Site Creator

If you are using an out-of-the-box site creator, such as

  • Jimdo
  • Squarespace
  • Weebly
  • Wix

then you do not normally need a designer unless you do not like the template or you feel, like I feel, that your design skills are so bad that you would prefer someone arrange your template for you.

If you do want a designer, you should look for someone who has previous experience helping people with these templates. The last thing you want is someone who is going to create a beautiful picture for you which cannot be realized in your template. So do not hire someone who has pretty work but has never used your platform to create anything.

 

CMS

The point of a CMS is to use the pre-existing templates. However, sometimes those templates don’t quite look quite right or sometimes you don’t even want to set up the template yourself.

If this is your situation you want a designer who is comfortable customizing templates. In this case, and this case alone, that person might actually be a coder/developer. Just like with the out-of-the-box scenario, the last thing you want is someone who is going to create a design from scratch which cannot be realized in your template.

Make sure you’ve selected or purchased your template first, OR hire a designer who has templates they use (for your CMS), and don’t just hire someone because their work looks pretty.

 

Custom Site

If you must build a custom site, you must make sure you hire a designer who can design for the web. Usually, the company you’ve hired to build your website will have both designers and developers on staff. Make sure that’s true before you hire them! If you are working with one person to developer your site, know that this one person likley cannot be relied on to design it first. Designers and coders are not the same!¬†Just because a designer says he can code doesn’t mean he’s a good developer. And just because a coder says she’s got an eye for design doesn’t mean she can design. Do not hire one person to do both! Ever!

Who Should Build Your Website

Once you have decided what type of website you should have (choose a CMS like wordpress!), you need to decide who is going to build it.

  • If you are using an out-of-the-box website builder, you may need no help, especially if you yourself have an eye for design. (If you do not have an eye for design, you should get help.)
  • If you are using a CMS, you may or may not want to get some help, depending upon your expertise level. If you are okay with your website looking like this one you are on right now, you don’t need a designer, you can just buy a template. But you may want or need help setting up the CMS.
  • If you are getting your site custom built you will need two things, a design specifically for the web and a development team.

Here’s a handy chart:

What You NeedOut-of-the-Box Site Creator (Jimdo, SquareSpace, Weebly, Wix)CMS (Drupal, Joomla, Wordpress)Custom Built
DesignNot required, unless you are uncomfortable designing your site. But if you are, hire someone who has designed specifically using your site creator. Purchase a theme template. If you want more of a customized look, you can do it yourself, but you may want to hire someone with experience changing a template. Custom designs are not a great idea.You must have a designer familiar with designing specifically for the web.
Coding/DevelopmentNot requiredOnly required for customizations (not recommended)The only way your site is getting online is if you have a development team

One last piece of advice before we move on to the specifics: do not hire a designer to code your site and do not hire a coder to design your site. Under no circumstances. People will tell you they can do both. In most cases, they are lying to you.

What Type of Website Do I Need?

So, you’re putting your business online, by building a website. But you’re not sure where to start. There are different types of websites and there is too much information online about the different types. What do you do?

All websites are not created equal. This post will explain what type of website you should have, depending on your business needs.

There isn’t just one kind of website. There are, for our purposes, at least three kinds of websites:

  1. out-of-the-box sites
  2. CMS sites
  3. Custom sites

You can think about these three types in ascending order of complexity. Unless you plan on making all sorts of changes to your site all the time, you likely just need the out-of-the-box variety.

 

Out of the Box Websites

In the last few years, a new type of website has emerged allowing people with zero knowledge of website design and coding to create their own websites. These are known as “out of the box” websites because they are pretty much ready to use after you purchase them. Here are the major providers:

Who Should Use an Out-of-The-Box Site Creator?

If you just want a webpage for your business, say you just want a place for people to look you up, or find your contact information, this is for you.

If your business provides a product or service that is easily presented in pictures, I’d recommend Squarespace.

These sites even support e-commerce so if you are planning on selling items on your site, but you don’t want to make many changes to your site, this is also a good option.

However, if you want access to the “back end” of your site, or you want to customize elements of your site, these services are not for you.

 

Content Management System (CMS)

The most common type of website currently is a CMS or Content Management System. A CMS is software for a website that allows you, the average person, to do things to your website that used to require a coder or a designer, or both. The three most common CMSs are:

  • Drupal
  • Joomla
  • WordPress

All three of them are written in PHP, which is a programming language for the web. That’s not seemingly something you need to know, but there are different web languages and the advantage of these being written in the same language is that, theoretically, your site can be moved easily between them.

 

WordPress Above Everything Else

Though all three CMSs have their supporters and detractors and their pluses and minuses, Wordress is the most popular which has some distinct advantages, namely that you will be able to find templates and wordpress-centric designers and coders for WordPress much more easily than for the other two.

The short of it is: When in doubt, choose WordPress.

Drupal and Joomla are good for certain specific requirements, including very large sites, among other things, but are unlikely to be necessary.

Anyone can set up a WordPress site, just like anyone can set up an out-of-the-box website, there are a couple of extra steps with WordPress, but they are way easier than you’d think.

 

Custom Sites

It’s hard to come up with a reason, at this point, why you should pay someone to create a custom site for you.

If you need something really, really specific – say, a completely customized checkout process that meets security standards imposed upon you by regulatory body – you might (I stress might) need a fully customized site built from scratch.

But most of the most successful companies on the internet now use CMSs for their websites for the same reason small business owners should: a CMS removes the need for a developer on staff.

So if you are thinking of hiring someone who is offering you to build you a website, do not go the custom route without making sure you really, really need it. (This is especially if that person or company offering to build you a custom website is offering you a deal to build your custom site. They’re doing this specifically because they know a custom site will keep them employed after the site is built.)

 

Conclusion

When it doubt, go with a CMS. Really, when in doubt, go with WordPress. If you have specific needs use Drupal or Joomla. Or if you are really, really uncomfortable online, then use an out-of-the-box site creator. Don’t go custom.