Monthly Marketing Tips for March 2017

Yes, it’s April.
My newsletter is a little late this month because I have been quite busy. I just moved into a new place over the weekend, I got a new computer and, earlier in the month, I gave a presentation on Google Analytics for WordPress. (You will likely find it useful even if you don’t use wordpress.)
This month we also have too very practical articles for your online marketing:

  • How to consistently publish content, and
  • What not to do on social media


What is Google Analytics? Why should you have it on your site? How do you sign up for it? How do you install it? What do you do with it once it’s install?
All of the answers to these questions are answered in my presentation, which you can download here. And you can listen to me narrate it as well! (This is a much shorter version than the actual presentation, which ran over an hour.)
See the presentation.
I would appreciate your feedback as I am doing another later this month, on Search Console (aka Webmaster Tools).

Don’t know how other business owners manage to write so much? This post outlines one successful marketer’s writing process. You, too, can consistently publish engaging content that brings visitors to your site and encourages trust and relationship-building.
Read the post.

This post outlines three common mistakes businesses make in using social media to promote their business. The mistakes are:

  • Not using proper tagging (such as hashtags on Twitter)
  • Using User Generated Content (UGC as this post calls it) without permission
  • The last one is actually a twofer:
    • Being unclear with your communication/messaging
    • Having concealed relationships with influencers and other companies

All of these are things to avoid if you are committing resources and time to a social media presence.
Read the article.
By the way, click on the “X” to read the content, no need to sign up.

Ask me a question any time at or on skype at riley.haas
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Marketing Tips for October

Happy Halloween,
This month I’ve sorted the content by expertise level. We have

  1. A beginners guide to setting up analytics on your WordPress website without paying a developer to do it for you
  2. How to market on twitter with the new (for 2016) timeline
  3. Whether to focus on keywords or content types when writing your content either for SEO or content marketing purposes (or both)

I hope you enjoyed our indian summer and this early arrival of November hasn’t caught you off guard. Hopefully you find these articles helpful.
Thanks for reading.

Continue reading “Marketing Tips for October”

Is Google Analytics set up and working on your site?

Recently, one of my clients launched a new site for a program he just recently launched. He was really proud of it and rightly so; it looks beautiful. So he showed it off to a colleague. One of the first things the colleague noticed is that Google Analytics was not installed on the website. This is a great reminder of one of the fundamental lessons for small business owners setting up new sites: your developer does not do SEO and will not set up any tools unless you ask them.

Do I Need Google Analytics?

Yes, yes you do. Unless you either a) don’t want to know what traffic is coming to your website or b) have an alternative program that you know and like (and then you wouldn’t be reading this post…), then you need Google Analytics. It is a requirement, one of the fundamental requirements of having a website.

If you’re not comfortable setting up, your developer should have zero problems setting it up for you. But you must ask your developer to do this. I have launched many websites and in every single case the developer did not set up Analytics until asked, or I did it myself.

More than once I have gotten angry with a developer for not setting up Analytics but later realized that I had never asked him to do so. Once again: Don’t assume your developer will set up your Analytics account.


How to Set Up Google Analytics

  • If you’re using wordpress, as most of you are, setting up Analytics is quite simple.
  • If you are using a different CMS, such as Joomla or Drupal, the process is different but not that much more complicated.
  • If you are not using a CMS, then it will require a developer.


Using WordPress

  1. Once you are logged in to your site, find “Plugins” on the left-hand side menu. Click on “Installed Plugins.”
    Wordpress plugin menu
  2. Click “Add New”
  3. In the search field type in “Google Analytics Dashboard for WP” or some combination of those words. You do not have to pick this plugin; it’s just my preferred plugin for Analytics. But it’s worth looking at both the installs (800,000 in this case) and the star rating before picking the one that’s right for you.
    Add plugins
  4. Click “Install” and then “Activate.” If you can’t activate it from the same screen as you installed it, you will have to go back to “Installed Plugins” to Activate it. How you do this will depend upon which version of WordPress you are using.
  5. Go to If you don’t already have an Analytics account, you will have to create one, either with a gmail address or with the email address associated with your business and your website.
  6. Once in the Dashboard, click on “Admin” and then click on “Create New Account” on the left panel of the Admin page.
    Analytics: create new account
  7. Complete the steps to name your account and property. Don’t forget to pick the correct time zone.
  8. Go to the plugin’s “Settings” and click “Authorize Plugin”
    Plugin authorization
  9. “Get Access Code”
    Get Access Code
  10. “Allow”
  11. Paste the code into the appropriate field in the other tab, which should still be open, and save the code. Double check that the UA number is the same in your plugin and your analytics account!
    Same UA number!
  12. Save changes and you’re now tracking your website visits!

Congratulations, you now have Google Analytics set up on your wordpress site.


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