The other day I did a presentation on setting up three more advanced features for your Google Analytics account, to understand the data better:
A few weeks ago, I gave a presentation on Google Analytics for WordPress at one of the WordPress Toronto Meet Ups. I wanted to share the presentation with you, as a supplement to my earlier article on Google Analytics.
Yes, it’s April.
My newsletter is a little late this month because I have been quite busy. I just moved into a new place over the weekend, I got a new computer and, earlier in the month, I gave a presentation on Google Analytics for WordPress. (You will likely find it useful even if you don’t use wordpress.)
This month we also have too very practical articles for your online marketing:
What is Google Analytics? Why should you have it on your site? How do you sign up for it? How do you install it? What do you do with it once it’s install?
All of the answers to these questions are answered in my presentation, which you can download here. And you can listen to me narrate it as well! (This is a much shorter version than the actual presentation, which ran over an hour.)
See the presentation.
I would appreciate your feedback as I am doing another later this month, on Search Console (aka Webmaster Tools).
Don’t know how other business owners manage to write so much? This post outlines one successful marketer’s writing process. You, too, can consistently publish engaging content that brings visitors to your site and encourages trust and relationship-building.
Read the post.
This post outlines three common mistakes businesses make in using social media to promote their business. The mistakes are:
All of these are things to avoid if you are committing resources and time to a social media presence.
Read the article.
By the way, click on the “X” to read the content, no need to sign up.
Ask me a question any time at firstname.lastname@example.org or on skype at riley.haas
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This month I’ve sorted the content by expertise level. We have
I hope you enjoyed our indian summer and this early arrival of November hasn’t caught you off guard. Hopefully you find these articles helpful.
Thanks for reading.
Recently, one of my clients launched a new site for a program he just recently launched. He was really proud of it and rightly so; it looks beautiful. So he showed it off to a colleague. One of the first things the colleague noticed is that Google Analytics was not installed on the website. This is a great reminder of one of the fundamental lessons for small business owners setting up new sites: your developer does not do SEO and will not set up any tools unless you ask them.
Yes, yes you do. Unless you either a) don’t want to know what traffic is coming to your website or b) have an alternative program that you know and like (and then you wouldn’t be reading this post…), then you need Google Analytics. It is a requirement, one of the fundamental requirements of having a website.
If you’re not comfortable setting up, your developer should have zero problems setting it up for you. But you must ask your developer to do this. I have launched many websites and in every single case the developer did not set up Analytics until asked, or I did it myself.
More than once I have gotten angry with a developer for not setting up Analytics but later realized that I had never asked him to do so. Once again: Don’t assume your developer will set up your Analytics account.
Congratulations, you now have Google Analytics set up on your wordpress site.