Tips for the Solopreneur

I hope you’re enjoying the summer. I was in Montreal recently for the Grand Prix (and some terrible weather) and I am looking forward to going camping in a few weeks.
This month we’ve got an article about the “Website Obesity Crisis” (read: your page doesn’t have to be insanely long to be good), another about simplicity in User Experience design (UX) and whether or not it’s a good thing, and, last but certainly not least, a FREE SEO course for small business owners!
Enjoy!

 

This article gives a funny and rather alarming rundown of the ever-increasing average size of web content. With better technology it seems that everyone has gotten carried away with the size of articles, perhaps without even knowing it. And this isn’t necessarily a good thing. (Certainly it is an awful thing for anyone with a slower connection and/or older web browser.)
Read the article.

 

Wired gives us an alternative take: maybe it’s good that things have gotten so complicated online. They’re not talking about exactly the same thing – the above article is about content specifically, whereas this Wired article is about UX on the whole, but both raise good points. I suspect the truth is in between.
Read the article.

 

“Seriously Riley, Rand again?!?”
Moz produces consistently produces the best SEO content online, which is why Rand Fiskin keeps popping up in this newsletter every month.
Here, he gives a FREE course on SEO for entrepreneurs. It’s specifically geared towards non-experts and it’s as good as anything free you can find online. An excellent resource, and one you can return to.
Watch the videos.

Ask me a question any time at riley.haas@gmail.com or on skype at riley.haas

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Tips for May

Marketing tips for the solopreneur

Summer’s here and I’ve gone from complaining about the cold to complaining about the heat, like any good Torontonian.
This month we’ve got an article about how to have plan 700 day shelf life – yes, that’s right, two years – for your blog post; that is, how to make it work for you for two years, rather than a week or two.
Next, we’ve got a brief post on cognitive psychology in user experience (UX in industry jargon), on how the important thing for conversions is to make it as simple as possible. (It sounds obvious, but it’s not always).
Finally, yet another video from Moz: this time, it’s about how google’s knowledge graph (that box on the right side of the search results) can actually help you market your business.
Enjoy!

 

This Marketing Profs article provides a pretty thorough guide on how to create a strategy for how to use a single blog post to promote your business multiple times over the course of two years. Yes, it is possible. As I say to my clients, just because a few people on the internet read your post doesn’t mean nobody else wants to read it…re-share!
Read the article.

User Testing is one of the premier UX resources for small business owners online, giving lots of free advice. In this brief piece, they discuss how to design your site to get more gut- or impulse-based conversions instead of requiring your users to think about what you offer. They also provide useful further reading resources.
Read the article.

I know there always seems to be a Moz Whiteboard Friday video in this newsletter. That’s because, in my mind, there are few more helpful discussions of SEO out there. Rand’s topics are usually for people with some degree of knowledge, but he is engaging and once you are over the hurdle, these are very useful.
This episode, Rand talks about gaining insights from Google’s knowledge graph which you can then apply to your site.
Watch the video.

Ask me a question any time at riley.haas@gmail.com or on skype at riley.haas

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Solopreneur Tips for April

Marketing Tips for the Solopreneur

I don’t know if it’s my old age, but I am just appalled by this April’s weather. I am wearing a hoodie in doors and constantly feeling like the cold is actually in my bones.
Anyway, this month we have a couple of opinion pieces which I hope you’ll find helpful and a video. The video is a little more advanced but is the kind of thing you may want to bookmark for future reference.
I hope you find this month’s selection helpful. Thanks for reading.

 

This Marketing Profs article provides some useful tips for both beginners and experts about what not to do. It’s an opinion piece but the advice is helpful for beginners and a useful reminder for those of us who think we know these things but tend to forget more often than we’d like.
It’s behind a sign-up wall so it’s up to you whether or not you want to do that. I subscribe to their newsletter and, to be honest, I have a bit of a love-hate relationship with them. Some of their content is great, lots of it is not. If this is something you think you would find useful, I would suggest giving it a try. You can always sign up to read this piece and then unsubscribe later.
Read the article.

 

This Marketing Profs article is not behind a sign-up wall so this one you can read without subscribing to. (Hooray!)
Everyone wants greater lead generation (i.e. more calls, more emails). This opinion piece is about the things that can undercut lead generation efforts. If you are working with a lead-generator or trying to do it yourself, this article is useful to review periodically to make sure you or your provider are doing it the right way,.
Read the article.

 

For our last piece this month we have another Whiteboard Friday video (surprise, surprise). This video is more for experts, but it could also be of interest to anyone looking to get an understanding of how the Google algorithm might work. I recommend it to improve your general knowledge, even if some of this stuff seems a little esoteric. It’s good to know about this stuff when writing content or figuring out what you are going to try next.
Watch the video.

Ask me a question any time at riley.haas@gmail.com or on skype at riley.haas

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Solopreneur Tips for March

I hope you had a good Easter. This month I’ve got two videos and one guide to share with you. One of the videos in particular is more for SEO experts, so I’ve left it for the bottom.
It’s an all Moz month this March (sorry), as Moz remains the best source of quality content for any small business owner wanting to learn digital marketing.
First, we’ve got a beginner’s guide to content marketing, an extremely detailed and useful piece for those looking to avoid using Google Adwords.
And thanks for reading.


Moz has long been the source for the best, most thorough and in-depth marketing insights online. Their content marketing guide is unparalleled. It is written so that even the most lay person can understand it, but it provides insights even an expert might try out.
Even if you’re not interested in their other content, I strongly suggest bookmarking the index for this guide, or even downloading the webpages for future reference.
Read it here: https://moz.com/beginners-guide-to-content-marketing

 

In this episode of Moz’s Whiteboard Friday (their weekly series of internet marketing videos), Moz CEO Rand Fiskin deals with that question that always eats at the small business owner: should I rebrand / redo my website to gain more business?
Watch it here.

 

This second whiteboard Friday video is a little more for the expert, but it’s still worth watching. In it, Rand explains to us how to estimate potential traffic for our business, provide the business is for a particular niche and isn’t some big e-commerce site (not a problem any of us have!). It’s the kind of video that’s worth watching more than once, over the years, as you get more and more comfortable with online measurement tools.
Watch it here.

Ask me a question any time at riley.haas@gmail.com or on skype at riley.haas

 

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Solopreneur Tips for February

Marketing tips for the solopreneur

I was in Colombia for half the month and that’s made it rather difficult to focus on improving my newsletter. (If you’re interested, the trip is slowly being recounted here: http://rileyhaas.com/2016/02/23/riley-goes-to-colombia-prologue/ Plug plug plug.)
This month I’ve three more great pieces about digital marketing. Hope you enjoy.

Continue reading “Solopreneur Tips for February”

Solopreneur Tips for January

Marketing Tips for January

Hi,
This is my first blog post on this subject and I just wanted to say thanks for reading it. I hope to share with you thoughtful opinions about the online marketing world and helpful guides and tutorials. They won’t normally be mine, but rather curated from some of the best sources online.

Continue reading “Solopreneur Tips for January”