How to Use Social Media for Your Small Business

Last night we held a webinar about how to use social media for your business. Please have a look:

Related content:

And here is information on how to use social media for your business from a guy at Google: https://www.kaushik.net/avinash/social-media-marketing-success-guide-businesses/

If you have any questions, please drop me a line:

Marketing Tips for April 2017

Hello, I hope you are enjoying our wacky spring.
This month we have three interesting reads for your business

  • My introduction to Google Search Console and how to diagnose issues with your website and its appearance in Google Search Results
  • How much money should you spend on AdWords?
  • 16 SEO Experiments that will change how you think about Search Engine Optimization

I hope you find this month’s content useful. And remember, I’m only an email away.

Introduction to Search Console

What is Search Console (aka Webmaster Tools)? Why should you set up a Search Console account?
Search Console informs you of your website’s health and how it’s appearing in Google’s Results. It’s an essential tool and central location for diagnosing issues with your website and how potential clients find it. Basically, Search Console lets you improve the way your site is presented in google so you can get more customers.
My presentation will show you how to set it up and give you a brief introduction on what’s available.

Read or watch my presentation

Using Adwords? Don’t know what to spend? Markeing Profs assembled a series of Infographics by Word Stream which illustrate differences in AdWords spending across industries. This is just a brief intro, but it’s a good place to start if you have no idea about what you should be spending and what you should be looking for in terms of results.

See the infographics.

By the way, click on the “X” to read the content, no need to sign up.

This listicle from SEO Sherpa covers 16 Search Engine Optimization experiments from across the Web that show what really matters when trying to get your site and business discovered by potential clients. There’s lots of great stuff here, for those of you who feel comfortable implementing this type of thing:

  1. Click-through-rate does indeed affect organic rankings
  2. Google’s mobile emphasis really did affect businesses
  3. Backlinks may boost your site even after they are removed
  4. Duplicate Content is not the end of the world
  5. The Top Spot is not what you think it is

And much, much more
Read the article.

 

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Monthly Marketing Tips for March 2017

Yes, it’s April.
My newsletter is a little late this month because I have been quite busy. I just moved into a new place over the weekend, I got a new computer and, earlier in the month, I gave a presentation on Google Analytics for WordPress. (You will likely find it useful even if you don’t use wordpress.)
This month we also have too very practical articles for your online marketing:

  • How to consistently publish content, and
  • What not to do on social media

 

What is Google Analytics? Why should you have it on your site? How do you sign up for it? How do you install it? What do you do with it once it’s install?
All of the answers to these questions are answered in my presentation, which you can download here. And you can listen to me narrate it as well! (This is a much shorter version than the actual presentation, which ran over an hour.)
See the presentation.
I would appreciate your feedback as I am doing another later this month, on Search Console (aka Webmaster Tools).

Don’t know how other business owners manage to write so much? This post outlines one successful marketer’s writing process. You, too, can consistently publish engaging content that brings visitors to your site and encourages trust and relationship-building.
Read the post.

This post outlines three common mistakes businesses make in using social media to promote their business. The mistakes are:

  • Not using proper tagging (such as hashtags on Twitter)
  • Using User Generated Content (UGC as this post calls it) without permission
  • The last one is actually a twofer:
    • Being unclear with your communication/messaging
    • Having concealed relationships with influencers and other companies

All of these are things to avoid if you are committing resources and time to a social media presence.
Read the article.
By the way, click on the “X” to read the content, no need to sign up.

Ask me a question any time at riley.haas@gmail.com or on skype at riley.haas
Check out my services

Marketing Tips February 2017

I hope you are enjoying this weird and warm winter – the warmest February I can remember. It’s a little disconcerting to me, as I keep changing coats, and wearing the wrong thing all the time. I’m sure there’s a great segue in here somewhere, between the confusing weather and the confusing world of marketing your business online in 2017. What we have for you this month:

  • A relatively easy way to improve your search engine presence for some of your targeted keywords
  • An easy to read infographic about how to market your business using social media
  • Lastly, a pretty good guide on how to use social media for your business.

Enjoy. And, as always, I am only an email away if you have any questions.

 

SEO is daunting. However, anybody can handle non-technical SEO if they put your mind to it. This article goes into great detail about how you – yes, you – can use a process and free tools to figure out which pages of yours are doing “not bad” in the search rankings, and change them to ranking well.
If you’re willing to put the time and effort into it, this is accessible to anyone. You can take the landing page you want to rank well and ensure it does.
Read the article.
As a bonus: if this article from Orbit is too daunting, I wrote something called “What the Hell is SEO?”

Yes, another infographic. Just like the one I shared with you last week, this infographic is actually useful. Things are changing drastically in the search engine world but less so in the social media world (at the moment), so don’t worry that it’s a 2016 infographic. It’s still a pretty helpful checklist. Printing it out is a problem, so I would just read it and see what you can learn and incorporate those tips into your daily social media outreach.
View the infographic. (Use your cursor to zoom in.)

If you’re really uncomfortable on social media, I wrote a little something on how to interpret the various “social signals.”

Lastly, we have a pretty good guide at how your business should behave on social media. It lays out things that may seem common sense, but you’d be surprised the number of times people fail to do these things.
This article is behind a sign up wall, FYI, so if you are having trouble viewing it, you can sign up for free. The content they send is often useful.
Read the article.

Ask me a question any time at riley.haas@gmail.com or on skype at riley.haas
Check out my services

Market Your Small Business January 2017

Happy New Year!
Yes, it’s belated.
I hope you had a wonderful holiday season and have already started implementing your New Year’s Resolutions, :).
My New Year’s resolutions are:

  • Move in with my girlfriend;
  • Make enough money with this business of mine to go part time in my day job;
  • Continue my current exercise regimen for the entire year;
  • Publish my latest book;
  • End all newsletter subscriptions I do not read (I write this recognizing that this could be shooting myself in the foot, so I hope you find this newsletter valuable);
  • Speak to someone about changing my investment strategy.

Sometimes I look at these and think ‘that’s why too much’ and other times I think I’m letting myself off the hook. I’m sure you know the feeling.

2017 is already different on the digital marketing landscape so, in the first of the articles this week, I hoe to help you figure out how to navigate this brave new world of “mobile first.”

 

Handle the Mobilepocalypse

Aka what you should do now that Google is going “mobile first.”

What does “Mobile first” mean and why should you care? This article I wrote covers the newest change in search engines: google is going to display mobile pages first. That may be a huge problem for your business or, if you have a responsive site, it may be completely inconsequential.
To find out whether or not you should be actively working to comply with the latest requirements from Google, read the article.
This is a really, really big deal (if the term “mobilepocalypse doesn’t quite tell you that, the I should stress that it’s a really big deal) so if you have concerns or questions, please either comment on the article or send me an email at riley.haas@gmail.com.

Infographics were so trendy a couple years ago. Now not so much. Why, because we all discovered that, though they’re pretty, they often don’t contain much (or any) relevant information.
Well this infographic about how to maximize your business’s presence in Google’s local search algorithm really is worth looking at. It’s about a thorough a summary as you can get of how to do this in picture form.
Many of you rely on clients or customers in your local area for your continued success. This infographic will show you how you can appear in the search engine results ahead of your local competition.
View the infographic. (Use your cursor to zoom in.)

We always hear stuff about “Ranking #1” or getting on the front page of Google. If you talk to an SEO agency, they will talk your ear off about it.
The truth of the matter is that “#1” is kind of a myth – there is no one first place in Google, rather than are millions or even billions really, because for every different search term there is (potentially) a different “#1.”
The good news is that this means your site could potentially be #1 for a particular service or product you offer. But there’s lots of hard work to get to that point. And that hard work is always changing, because the Google algorithm is always changing.
This comprehensive article (about a half hour read) presents a massive study of one million webpages to tell you what worked in 2016 to get to the top of the Google search results. Though it is a little technical, I recommend it if you can spend the time, as this kind of comprehensive study is much better than following the instincts of an SEO agency.
Read the report.

Ask me a question any time at riley.haas@gmail.com or on skype at riley.haas

 

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Marketing Tips for November

I hope you have been enjoying our unseasonably mild autumn.
This month we have

  • A guide to crafting blog articles that will attract the right people for your business
  • 10 mistakes you should avoid when marketing your business online
  • Last but definitely not least: A complete guide to creating content that will attract more traffic to your site, and potentially increase your site views exponentially.

I hope you find these articles helpful and applicable to your business.

Continue reading “Marketing Tips for November”

Marketing Tips for October

Happy Halloween,
This month I’ve sorted the content by expertise level. We have

  1. A beginners guide to setting up analytics on your WordPress website without paying a developer to do it for you
  2. How to market on twitter with the new (for 2016) timeline
  3. Whether to focus on keywords or content types when writing your content either for SEO or content marketing purposes (or both)

I hope you enjoyed our indian summer and this early arrival of November hasn’t caught you off guard. Hopefully you find these articles helpful.
Thanks for reading.

Continue reading “Marketing Tips for October”

Tips for September

Good morning,
It’s already fall. I can feel it in the air. I had so many things I was going to get done by the end of the year and now I’m not sure I’m going to get them done, with just over 3 months left. But with the cooler weather, hopefully there will be fewer distractions. And hopefully this month’s newsletter finds you a little more prepared for autumn than I feel at the moment.
I hope you enjoy the articles and video and here’s wishing you a very early Happy Thanksgiving.

 

This is a great,brief primer on some key factors you should be focusing on for getting more search traffic. Unlike a lot of the stuff I’ve shared with you so far, this one is written for the lay person (phew). And you can ignore that it’s written for a B2B audience, as it’s even more applicable for those marketing directly to consumers. Here are the “four crucial things” you can do, in summary:

  1. Understand domain authority – a metric that is a guestimate of how well your site will do in the search results
  2. Maximize your media list – this is really good advice that not enough people follow
  3. Request a link – hard (for me) to do but really worthwhile
  4. Incorporate your keywords – but remember, you still want your content to be user friendly.

Read the full article. Just click on the popup box’s X to read the article.

 

Warning: requires signup to read
This article details 3 basic ideas about how to do content marketing better. It requires signing up to Marketing Profs, which may or may not be something you want to do, as they will bug you far more than I do. However, as you can see from a number of their pieces I’ve shared, they do have some good stuff (though I find much of it too niche).
Is it worth signing up for this piece? Probably. You can always unsubscribe from their notifications later if you want.
Sign up and read the article.

 

We want to put out interesting, original content. And we are told all the time that we need to make our content original in order to get attention.
But Rand Fiskin of Moz tells us that republishing your old content (updated of course) can actually be better than writing something brand new. This video explains why Google would want to promote republished content (i.e. your updated old content) over “fresh” content.
Especially for all of us with little staff and little time, this is really encouraging information that lets us reuse and repurpose our old work.
Check it out.

Ask me a question any time at riley.haas@gmail.com or on skype at riley.haas

 

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Marketing Tips for the Solopreneur

I hope you’re had a wonderful summer. I’ve had quite the busy one myself and can’t believe it’s just about over. But it’s TIFF next week, my favourite time of year, so I’m quite excited.
This month we’ve got helpful articles and videos covering content marketing, social media marketing and SEO.
First, there’s a helpful, albeit brief, guide to creating content your potential clients and customers will actually want to read and share.
Then, we have a video on the perils of using social media as the only way to drive traffic to your website.
Finally, our second video is a little more for an expert audience: solving common SEO conundrums.
Enjoy!

 

This brief guide lays out a fairly straightforward way you can create content that past and future clients/customers will enjoy and share. The steps are

  1. Create buyer personas
  2. Finding your audiences pain points (including free ways of doing so)
  3. Creating a list of proven topic ideas
  4. Use the “CURVE” method to write your content (see the guide)

All of these are easier said than done, but the article gives some hints on how to do these things and a quick googling of any of the topics will find you many more articles on how to do these things. (Also, googling is basically how you accomplish step 3.)
Read the article. Just click on the X to ignore the signup box.

 

This video has some bad news. “Link building” – the process of getting other sites to link to you, thereby improving your position in search engine results – probably cannot be accomplished through social media. Social media is valuable; it’s valuable to share your content, products and services with people who won’t find it with the search engine, and it’s particularly important to building relationships and trust with your potential clients or customers. What this videos says is that what social media cannot do is elevate your search engine ranking in and of itself.
Watch the video.

 

Another Whiteboard Friday video – yes, I know, I share a lot of them, but it’s because they’re really good!
This one is more for experts. It examines 5 frustrating SEO experiences and how to possibly overcome them. Here are the five:

  1. Following SEO best practices doesn’t improve your ranking
  2. Your competition appears to be doing better than you through bad links
  3. I have no idea why my ranking goes up or down
  4. I can’t accurately quantify, predict or control my SEO
  5. Google is biased to big brands.

The content is definitely for people who know what they are doing when it comes to SEO. But if you do, this video is edifying.
Watch the video.

Ask me a question any time at riley.haas@gmail.com or on skype at riley.haas

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July’s Tips for Sollpreneurs

I hope you’re enjoying the heat and I sure hope you have air conditioning.
This month we’ve got a piece on “interactive” content, and the value that content can bring to your marketing, provided you can invest in it, a guide on how to use “influencers” to grow your brand and your presence on social media and, finally, seven common mistakes business owners may make when marketing online.
This month, all content is from a site I read regularly called Marketing Profs. They have an annoying sign up form that pops up before you read – just click on the X, I’m sure you’ll find the content worthwhile. Also, if they want you to sign up to read the full article, it may be worthwhile. They produce a lot of interesting stuff, some of which is relevant to small business owners. (However, much of it is only relevant to business-to-business marketers and so you may not want to commit, or you may want to sign up for to try, and then unsubscribe later. I leave that up to you.)
Enjoy!

 

“Interactive” content is content that asks or requires the user to participate (as simple as an embedded poll in your article). This article discusses why it’s valuable for your marketing campaign. Fair warning though, the best interactive content is going to be expensive.
Read the article.

 

We hear about “influencers” a lot. “Influencers” are merely people on social media who have a lot of followers, and a lot of influence with those followers. Influencers can be great for drawing attention to your brand, your products or your content, though the biggest ones will want substantial compensation for their influence. This article helps us understand how to use them for not just greater brand visibility, but fro creating social content (i.e. content for your brand that exists only within the social media space and not on your site). Note that the article requires you to sign up for a Marketing Profs account.
Read the article.

 

This one might be for the experts out there. When we do things daily, sometimes we fall into habits that can be unhelpful. This article highlights seven things we do that might be counterproductive for our online marketing. It’s a geared towards people who are already marketing their businesses online on a full-time basis.
Read the article.

Ask me a question any time at riley.haas@gmail.com or on skype at riley.haas

 

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