Launching Your Website

There are a number of steps you need to go through in order to launch your website, including building your website, uploading it to a server and ensuring that it can be “indexed” (found) by the search engines.

You can approach launching your website on a spectrum from a bare-bones approach to the most thorough approach. Let’s see how those approaches compare:

 Bare-BonesThorough
Site BuilderOut of the BoxCMS or Custom Site
DesignTemplateCustom Design
CodingNo CustomSome Custom to Lots of Custom
Domain PurchaseNo DifferenceNo Difference
HostingOut of the Box Site Builder hosts sitePurchase hosting
Installing siteOut of Box doesn't require itUpload to server
Site MapAuto-generatedCustom
IndexingBare minimum effortActively submit to search engines
TrafficWait and seeAggressively drive traffic

The short version is that you can pay a small fee to an out-of-the-box site creator to have a webpage online, where you essentially do everything yourself, you can get a blog and a small store, or you can have a large website with a store and lots of other features. Where you fall on this spectrum depends upon the needs of your business and the competition in your industry. My hope is that by reading this guide, you can figure out where you sit in the spectrum.

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