Marketing Tips for November

I hope you have been enjoying our unseasonably mild autumn.
This month we have

  • A guide to crafting blog articles that will attract the right people for your business
  • 10 mistakes you should avoid when marketing your business online
  • Last but definitely not least: A complete guide to creating content that will attract more traffic to your site, and potentially increase your site views exponentially.

I hope you find these articles helpful and applicable to your business.

Continue reading “Marketing Tips for November”

How to Set Up Google Search Console (Webmaster Tools)

Once you’ve set up Google Analytics, which will let you see your visitors, you should also set up Google Search Console (which used to be known as Google Webmaster Tools), which will tell you about your site’s health, how it complies with Google’s requirements for a good site experience, and other information. It seems confusing, but basically think about it this way:

  • Search Console is for basic site information
  • Analytics is for site traffic (visitors)

Don’t worry! You don’t need to a be a webmaster to do this! Once you have your Analytics account set up it’s actually quite easy.

Go to google.com/webmaster or webmaster.google.com:

Home page

Click on the green button.

Once you are in the console, you want to “Add A Property,” which is the red button in the top-right:

Add A Property

Then you put your url in the pop up. Click “Add.”

Then you will be asked to verify your account.

The “Recommended method” to verify your account is usually to upload a file to your server.

Recommended Method

That’s not something you’ll have to do if your site has already been added to Analytics. Instead, you can click on “Alternate methods”:

Alternate method

And then once it’s verified you will be able to use Search Console to see your site health. Also, Google will email you with suggestions about how to make your site better.

We’ll cover how to use Search Console in a later post.

 

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