You’ve decided to take the plunge: to launch a website and finally, at long last, put your business on the internet. But it’s not as easy as just hiring a developer and poof, you get new clients. So here are some basic things to think about when you put your site up and launch your business online:
- Is your contact information (phone, address, email, etc) clearly visible on your site? Is your phone number on all your webpages?
- Are all your webpages necessary for your business? Do you really need that “our story” page and that testimonial page?
- Is all your content unique? (Google ignores pages that are too similar to other webpages.)
- Do you have an xml sitemap?
- Is your site indexable? Sometimes, developers deny access to search engine robots during development. Make sure the robots can crawl your site!
- Is your site healthy? (I.e. are there any crawl errors? Are they serious?)
- Do you have a Google Business page? (Or, if you’re shy, do you have a Google Brand page?)
Print off this handy reference: launch-your-website-checklist
These are just a few basic things keep in mind when you launch your first website. If you have covered all these bases, you should be okay to move on to the next step, launching your Pay Per Click campaign, or your other marketing efforts.